Search startup Blingo attracts users with prizes

Every visitor to the new Blingo search engine has a chance to win a cash prize, according to the Business 2.0 Beta blog . The gifts include cash, movie tickets, plasma TVs, and even cars. A visitor who “brought a friend” who received a prize can also count on some tzatsk.

The illustration below clearly shows that the attendance of Blingo has increased since about mid-September (there you can see that it soon declined).



However, experts have a reasonable question: are freebie lovers a good audience for advertisers? The answer seems to be obvious.