June 9, 2006 at 16:37Penalty for incorrect keywords
An American entrepreneur who published incorrect advertising through the Google AdWords system was found guilty and sentenced to a fine of $ 2,000. Apparently, this is the first time that the court decides on the wrong choice of keywords and fines for it.
The trial took place in New Hampshire. The accused was a resident of Portsmouth, Seth Traub, a private entrepreneur who, through the Google AdWords contextual advertising system, advertised “anti-spyware” - Secure Computer produced Spyware Cleaner, using the keywords “Microsoft spyware cleaner”, “Microsoft” antispyware "and others.
The court examined the case and decided that the entrepreneur illegally used the keyword “Microsoft” in his advertisement, and also advertised software products that did not fulfill the task.
The trial took place in New Hampshire. The accused was a resident of Portsmouth, Seth Traub, a private entrepreneur who, through the Google AdWords contextual advertising system, advertised “anti-spyware” - Secure Computer produced Spyware Cleaner, using the keywords “Microsoft spyware cleaner”, “Microsoft” antispyware "and others.
The court examined the case and decided that the entrepreneur illegally used the keyword “Microsoft” in his advertisement, and also advertised software products that did not fulfill the task.