E-xecutive sells for $ 3 million

As Kommersant learned , the Prof-Media media holding is negotiating the purchase of the E-xecutive website and is ready to pay about $ 3 million for it
... Market participants consider the
amount proposed by Prof-Media to be E-xecutive adequate. “The profitability of such a project is usually 30-40 %, and if the site’s turnover is $ 800 thousand, EBITDA is about $ 300 thousand, and 3 million is the normal price,” says Alexander Rivensky, head of RBC holding. AdWatch agency CEO Lev Glazer agrees with him, who notes that when evaluating the cost of a Russian Internet project, the EBITDA ratio is from 8 to 12.

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