Habraseminar: real stories about content marketing
Hello everyone, Habr content studio is in touch. On March 28, we are holding a seminar at Ikra , where we will show how content marketing helps to develop any, even small business.
Marketers say that content marketing is a great tool. Yes, in large companies, content has long and successfully been used to solve a variety of business problems. But it seems that this is a long and costly story where the benefits can be discerned only after large investments.
On "large investments" medium and small businesses skeptically tighten their lips. These people live within tight budgets, they are aimed at the rapid development and return of "here and now." Should they exclude content marketing from the weapons list?
We observed many examples when far from large companies, even startups using content on Habré achieved their business goals. Moreover, we, the Habra content studio, are helping them to do this ourselves.
For the seminar on March 28, we analyzed our experience and tell you about how to "prepare" content marketing for small and medium-sized businesses. In addition, success strategies will be shared by those who have already achieved their business goals with the help of this development tool - and in particular, a blog on Habré.
Presentations were made by:
Sergey Abdulmanov ( @Milfgard , blog " Mosigra ").
"Zero moment of truth on Habr"
Theses of his report:
- Why did we go to Habr 8 years ago and what it gives now
- Features of the site and how to work with a smart audience in Runet in general
- How to collect material, how to process it, how to write
- Eternal topics for any corporate blog (mini-media plan)
Nikolai Belousov ( @ ni404 , Madrobots Blog ).
"Habraeffect"
Theses of his report:
- Madrobots experience (how content marketing has changed over 6 years)
- Effect for business
- Examples of working formats on Habré
Dmitry Voloshin ( @ Dmitry21 ).
“Personal brand for an entrepreneur”
Abstracts of his report:
- What is a personal brand and an entrepreneur’s personal brand
- What are the benefits of promoting a personal brand
- What efforts should be made, how to work with the audience and generate content
- Ethics of building a personal brand
There will also be two reports from our experts.
“Habr’s audience: figures, facts and insights” from Svetlana Sukhareva, Client Relations Manager.
We often say that the Habr audience is promising in terms of business development. To confirm this, we recently conducted a study among our users, in which about 5,000 people took part. About what we managed to find out, will tell Svetlana.
“Fantastic cases: how to hide a lot in one publication and make the text work for business” from the producer of native projects Ekaterina Gorelova.
Ekaterina will show how with the help of content it is possible to solve different tasks of companies and what business results this will lead to. Extraordinary strategies, real cases and interesting stories - all this is expected in her report.
The second part of the seminar is interactive from the Habr content studio, where we will help to come up with topics for posts. Suppose you have the expertise - but doubt whether the reader will be interested in your experience. Or imagine a successful company - but you don’t know what exactly will be interesting to users, what and in what format it is worth telling. Together with you, we will “storm” the theme of your business and turn your ideas and doubts into good topics for posts on the corporate blog.
This section is a good way to be inspired by the experience of colleagues and look at your content ideas from a potential client. The experience of the content studio, the practice of entrepreneurs and authors, and close live communication will help you understand what to write about your business on Habré and other content sites. The most creative await prizes from our sponsors.
Finally about sponsors. We are supported by Yandex.Cloud, RuVDS and Ahmad, and the sponsor of the lunch break is Dodo Pizza (which, incidentally, is actively blogging on Habré ).
You can buy a ticket, see the full program and timing of the event here .
For readers of Habr on March 21 and 22 there is a 50% discount on the Habrapost code .
Readers of this post have the opportunity to receive an additional grant for the trial period of Yandex.Cloud. Standard - 4000 rubles (including VAT). If you fill out the form by reference and enter "Habr" in the "secret password" field, you can get another 2000 rubles.
Marketers say that content marketing is a great tool. Yes, in large companies, content has long and successfully been used to solve a variety of business problems. But it seems that this is a long and costly story where the benefits can be discerned only after large investments.
On "large investments" medium and small businesses skeptically tighten their lips. These people live within tight budgets, they are aimed at the rapid development and return of "here and now." Should they exclude content marketing from the weapons list?
Living stories
We observed many examples when far from large companies, even startups using content on Habré achieved their business goals. Moreover, we, the Habra content studio, are helping them to do this ourselves.
For the seminar on March 28, we analyzed our experience and tell you about how to "prepare" content marketing for small and medium-sized businesses. In addition, success strategies will be shared by those who have already achieved their business goals with the help of this development tool - and in particular, a blog on Habré.
Presentations were made by:
Sergey Abdulmanov ( @Milfgard , blog " Mosigra "). "Zero moment of truth on Habr"
Theses of his report:
- Why did we go to Habr 8 years ago and what it gives now
- Features of the site and how to work with a smart audience in Runet in general
- How to collect material, how to process it, how to write
- Eternal topics for any corporate blog (mini-media plan)
Nikolai Belousov ( @ ni404 , Madrobots Blog ). "Habraeffect"
Theses of his report:
- Madrobots experience (how content marketing has changed over 6 years)
- Effect for business
- Examples of working formats on Habré
Dmitry Voloshin ( @ Dmitry21 ). “Personal brand for an entrepreneur”
Abstracts of his report:
- What is a personal brand and an entrepreneur’s personal brand
- What are the benefits of promoting a personal brand
- What efforts should be made, how to work with the audience and generate content
- Ethics of building a personal brand
There will also be two reports from our experts.
“Habr’s audience: figures, facts and insights” from Svetlana Sukhareva, Client Relations Manager. We often say that the Habr audience is promising in terms of business development. To confirm this, we recently conducted a study among our users, in which about 5,000 people took part. About what we managed to find out, will tell Svetlana.
“Fantastic cases: how to hide a lot in one publication and make the text work for business” from the producer of native projects Ekaterina Gorelova. Ekaterina will show how with the help of content it is possible to solve different tasks of companies and what business results this will lead to. Extraordinary strategies, real cases and interesting stories - all this is expected in her report.
Creative Interactive
The second part of the seminar is interactive from the Habr content studio, where we will help to come up with topics for posts. Suppose you have the expertise - but doubt whether the reader will be interested in your experience. Or imagine a successful company - but you don’t know what exactly will be interesting to users, what and in what format it is worth telling. Together with you, we will “storm” the theme of your business and turn your ideas and doubts into good topics for posts on the corporate blog.
This section is a good way to be inspired by the experience of colleagues and look at your content ideas from a potential client. The experience of the content studio, the practice of entrepreneurs and authors, and close live communication will help you understand what to write about your business on Habré and other content sites. The most creative await prizes from our sponsors.
Finally about sponsors. We are supported by Yandex.Cloud, RuVDS and Ahmad, and the sponsor of the lunch break is Dodo Pizza (which, incidentally, is actively blogging on Habré ).
You can buy a ticket, see the full program and timing of the event here .
For readers of Habr on March 21 and 22 there is a 50% discount on the Habrapost code .
Readers of this post have the opportunity to receive an additional grant for the trial period of Yandex.Cloud. Standard - 4000 rubles (including VAT). If you fill out the form by reference and enter "Habr" in the "secret password" field, you can get another 2000 rubles.