Oh, that Black Friday 2015

I continue to write a traditional annual post on Black Friday results. Past articles here: 2013 , 2014 . In 2015, Black Friday was held from November 27 to 29 (inclusive). This time the data was collected about a larger number of stores. Here is a list of 11 stores that came under analysis: ozon, enter, technopark, mvideo, euroset, svyaznoy, eldorado, citilink, tehnosila, holodilnik, pleer . All results will be shown in charts and tables. Let's get started.

First, some introductory conditions

- 11 stores participate in price analysis .
- The period of analysis and comparison of prices taken from September 10 on December 10 .
- Not all products that are in stores are analyzed, but only specific categories.
“Only goods that were priced before Black Friday and during and after it are taken into account.”
- Black Friday = state of emergency

1. Price change on Black Friday

Everything is simple here. We take the price before the emergency and compare it with the price directly during the emergency.

	Not cheating	Increase	Decrease
ozon	824	1159	66
enter	344	209	7
technopark	339	451	42
mvideo	1718	1106	89
euroset	471	59	104
svyaznoy	198	208	7
eldorado	1554	1047	51
citilink	291	1174	61
tehnosila	655	1786	34
holodilnik	346	110	53
pleer	2578	5348	805

2. Price change after Black Friday

It is also simple here. We take the price during the emergency and compare it with the price after the emergency.

	Not cheating	Increase	Decrease
ozon	1266	33	750
enter	437	1	122
technopark	575	78	179
mvideo	2486	6	421
euroset	631	2	1
svyaznoy	289	31	93
eldorado	1990	124	538
citilink	986	96	444
tehnosila	1397	333	745
holodilnik	461	12	36
pleer	5089	633	3009

3. Decrease / increase in prices by Black Friday and decrease / increase after it

Here we look at the number of goods in which the price has been increasing all the time. That is, it increased to an emergency and increased after an emergency. And similarly, it only decreased all the time both to the emergency and after the emergency.

	Increase	Decrease
ozon	fifteen	9
enter	1	0
technopark	0	5
mvideo	thirty	26
euroset	0	0
svyaznoy	20	2
eldorado	61	thirteen
citilink	88	27
tehnosila	313	4
holodilnik	0	0
pleer	483	433

4. Price changes for Black Friday and after it

Here we look at the number of goods in which the price changed to state of emergency after the state of emergency. Those. for emergency, the price increased, and after the emergency decreased. And vice versa, it first decreased, and then increased.

	Not cheating	First Increase Then Decrease	First Decrease Then Increase
ozon	571	501	5
enter	282	60	0
technopark	268	144	7
mvideo	1516	199	0
euroset	470	0	2
svyaznoy	159	63	0
eldorado	1354	370	18
citilink	230	361	3
tehnosila	513	616	3
holodilnik	322	21	3
pleer	2072	2149	71

5. Products with the maximum discount on Black Friday

6. Products with a maximum mark-up on Black Friday

Another sale is coming up soon, Cyber ​​Monday. Let's see what they promise us, and what we get.
In the meantime, I wish you all a happy shopping.