Sony is trying to register the definition of “Let's Play” as a trademark

Sony once again decided to play with fire, otherwise the company's decision to try to register the expression “Let's Play” as its own brand cannot be called.

The American division of Sony Computer Entertainment is trying to register the term “Let's Play” as its own trademark and, as a result, obtain rights to “electronically transmit, download video recordings of game processes through local and global networks, as well as to stream audio, visual and audiovisual materials through local and global networks. "

“Let's Play” (let's play) is a media phenomenon that arose against the backdrop of the rapid development of Youtube. Letpleplayers are people who record their own shows in which they watch or just play video games. Popular let’s players often also make shows from their episodes and / or perform tasks from viewers who have left comments. This phenomenon can be found on the example of one of the most popular let’s players in the world - PewDiePie . “Let's Play” as a line of business has become a serious business for a number of successful players, since the revenue from contextual advertising in their commercials brings millions of dollars.

The term, which has become a subject of interest to Sony, spontaneously appeared in the gaming environment and for many years has been used by users around the world freely and without any restrictions. Sony’s attempts to “take over” “Let's Play” looks at least short-sighted and greedy, because the community of players is very radical in its mass and doesn’t forgive such actions, but at the most it looks more like a shot in the leg.