Lecture at the Higher School of Law, “What is the Game Industry Living: An Inside Look”
The gaming industry today is a huge market, which in the CIS is ahead of film distribution in its scale, and in the world it can soon be compared to the sports market. According to forecasts by SuperData experts, in 2015 the global gaming market will reach $ 74.2 billion, and in 2016, according to research company Newzoo, it will grow to $ 95.2 billion. As for our country, J'son & Partners analysts Consulting suggests that next year the video game market in Russia will grow to $ 1.89 billion.
About how our gaming industry lives, how it works in game companies, how much it costs to make your own game, how to launch it, localize it in different markets and advertise, as well as how much you can earn from all this, the conversation will be open on October 15 lectureslecturers at the Higher School of Business Informatics at the National Research University Higher School of Economics, where All Correct employees give lectures on localization.
A lecture with the titled “Gaming industry: an inside look” will be held on October 15 at 19:30 in the building of the Higher School of Economics. Admission is free, just pre- register.
Three lecturers will talk about the internal cuisine of the gaming industry at once:
• Konstantin Sakhnov , game design teacher at the Higher School of Business Informatics of the Higher School of Economics, Head of Mobile Projects at Mail.Ru Group. He is a mentor and expert of the Skolkovo investment fund in the field of the gaming industry, the author of courses on gamification in Netology, and the speaker of industry conferences in the gaming industry.
•Vyacheslav Utochkin , teacher of game project operations and producer of educational training programs for the gaming industry at the Higher School of Business Informatics of the Higher School of Economics. He is the head of the Antarex Group browser game development studio, and also a member of the expert council of the Runet Prize. While working at Mail.Ru Group, he launched and operated games such as Armored Warfare: Armata Project, Perfect World, Booms!, Business Tycoon Online.
• Guest expert Oleg Dobroshtan, marketing practitioner with 15 years of experience, head of special projects at 101XP. He was engaged in marketing support for such game projects as Call of Duty, Half-Life 2, Allods Online, Granado Espada, FEAR, Guild Wars, League of Angels, Demon Slayer, Company of Heroes.
We learned from the speakers what exactly they will be talking about in an open lecture:
“We will talk about three global things that are in the industry: game development, their launch and promotion. To begin with, how do developers make games in general, in what environment do we live, how does it work in a gaming company using the example of Mail.Ru Group. Then we'll talk about people who make games, about who is on the team. Well, then the fun part is how much it all costs! We’ll show you some real cases: from creating your own studio with a budget of more than 25 million rubles to free developing the game on the principle of “all by yourself”.
We will not forget about the cases from the experience of individual studio employees, in particular the work of a game designer to develop game logic. Let's talk about the types of balance on the example of our favorite game World of Warcraft.
In the part devoted to the launch and operation of the project, we will talk about the methodology for launching games on different platforms. It is important to note here that the modern market is strongly influenced by globalization. This means that for the success of the product on almost any platform, it is necessary to launch its localized versions in several regions at the same time. We will also share with the audience information on the income of the world's largest companies.
And finally, let's talk about what methods of promoting online games exist: how a marketing plan is prepared in the process of launching a product, what paid, free and mixed methods of promotion exist, what is the effectiveness of each of them. ”
An open lecture will last about an hour and a half, after which guests can ask their questions to lecturers on the secrets of the gaming industry, as well as teachers of educational programs in the field of training for the gaming industry .
We invite everyone to immediately sign up .
Address: st. Trifonovskaya, d. 57, p. 1. (metro station "Riga").
If you have any questions, we will be happy to answer them in the comments.
About how our gaming industry lives, how it works in game companies, how much it costs to make your own game, how to launch it, localize it in different markets and advertise, as well as how much you can earn from all this, the conversation will be open on October 15 lectureslecturers at the Higher School of Business Informatics at the National Research University Higher School of Economics, where All Correct employees give lectures on localization.
A lecture with the titled “Gaming industry: an inside look” will be held on October 15 at 19:30 in the building of the Higher School of Economics. Admission is free, just pre- register.
Three lecturers will talk about the internal cuisine of the gaming industry at once:
• Konstantin Sakhnov , game design teacher at the Higher School of Business Informatics of the Higher School of Economics, Head of Mobile Projects at Mail.Ru Group. He is a mentor and expert of the Skolkovo investment fund in the field of the gaming industry, the author of courses on gamification in Netology, and the speaker of industry conferences in the gaming industry.
•Vyacheslav Utochkin , teacher of game project operations and producer of educational training programs for the gaming industry at the Higher School of Business Informatics of the Higher School of Economics. He is the head of the Antarex Group browser game development studio, and also a member of the expert council of the Runet Prize. While working at Mail.Ru Group, he launched and operated games such as Armored Warfare: Armata Project, Perfect World, Booms!, Business Tycoon Online.
• Guest expert Oleg Dobroshtan, marketing practitioner with 15 years of experience, head of special projects at 101XP. He was engaged in marketing support for such game projects as Call of Duty, Half-Life 2, Allods Online, Granado Espada, FEAR, Guild Wars, League of Angels, Demon Slayer, Company of Heroes.
We learned from the speakers what exactly they will be talking about in an open lecture:
“We will talk about three global things that are in the industry: game development, their launch and promotion. To begin with, how do developers make games in general, in what environment do we live, how does it work in a gaming company using the example of Mail.Ru Group. Then we'll talk about people who make games, about who is on the team. Well, then the fun part is how much it all costs! We’ll show you some real cases: from creating your own studio with a budget of more than 25 million rubles to free developing the game on the principle of “all by yourself”.
We will not forget about the cases from the experience of individual studio employees, in particular the work of a game designer to develop game logic. Let's talk about the types of balance on the example of our favorite game World of Warcraft.
In the part devoted to the launch and operation of the project, we will talk about the methodology for launching games on different platforms. It is important to note here that the modern market is strongly influenced by globalization. This means that for the success of the product on almost any platform, it is necessary to launch its localized versions in several regions at the same time. We will also share with the audience information on the income of the world's largest companies.
And finally, let's talk about what methods of promoting online games exist: how a marketing plan is prepared in the process of launching a product, what paid, free and mixed methods of promotion exist, what is the effectiveness of each of them. ”
An open lecture will last about an hour and a half, after which guests can ask their questions to lecturers on the secrets of the gaming industry, as well as teachers of educational programs in the field of training for the gaming industry .
We invite everyone to immediately sign up .
Address: st. Trifonovskaya, d. 57, p. 1. (metro station "Riga").
If you have any questions, we will be happy to answer them in the comments.
