September 16, 2015 at 01:15The average American spends more time on applications than on watching TV
In 2015, US residents for the first time began to spend more time on applications on smartphones than on watching television programs - 198 minutes a day versus 168. The volume of purchases within applications in 2015 will increase one and a half times.
In 2013, the average American spent 126 minutes on applications on smartphones, 139 minutes in 2014, and in 2015 this time increased to 198 minutes per day. This year, for the first time, less time was spent watching television programs than watching applications — just 168 minutes a day. The Flurry report states that the time that users spend in mobile browsers was not taken into account. If you take into account all the time when the average resident of the United States looks at the screen of a smartphone, the result will be three hours and forty minutes a day.
As part of the study, it was not possible to determine how much time people were simultaneously looking at both the smartphone and the TV. Given that the number of minutes spent watching TV programs over the past three years has not changed, it is difficult to say how much time people watch television, and do not turn it on for the background.
The revenue of app stores in 2014 was twenty-one billion dollars, and the mobile advertising market was twenty-three billion. Flurry predicts an increase in in-app purchases of up to thirty-three billion dollars, and the mobile advertising market, analysts suggest, will reach thirty-one billion.
In 2013, the average American spent 126 minutes on applications on smartphones, 139 minutes in 2014, and in 2015 this time increased to 198 minutes per day. This year, for the first time, less time was spent watching television programs than watching applications — just 168 minutes a day. The Flurry report states that the time that users spend in mobile browsers was not taken into account. If you take into account all the time when the average resident of the United States looks at the screen of a smartphone, the result will be three hours and forty minutes a day.
As part of the study, it was not possible to determine how much time people were simultaneously looking at both the smartphone and the TV. Given that the number of minutes spent watching TV programs over the past three years has not changed, it is difficult to say how much time people watch television, and do not turn it on for the background.
The revenue of app stores in 2014 was twenty-one billion dollars, and the mobile advertising market was twenty-three billion. Flurry predicts an increase in in-app purchases of up to thirty-three billion dollars, and the mobile advertising market, analysts suggest, will reach thirty-one billion.
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How long have you been watching TV?
- 70.9% not watching 139
- 18.3% Up to one hour a day 36
- 7.1% Up to two hours a day 14
- 2% Up to three hours a day 4
- 1.5% More than three hours a day 3
How much time do you spend in mobile applications?
- 13.1% I do not use a smartphone 25
- 44.2% Up to one hour per day 84
- 25.7% Up to two hours a day 49
- 6.3% Up to three hours a day 12
- 10.5% More than three hours a day 20