Apple Special Event: Text Broadcast at Geektimes

Our company has a fairly close relationship with Apple products - once we started with the sale of devices of this particular company. And like any other Apple sites, in the pursuit of sensations and traffic, we could write an infinite number of blog posts about rumors of upcoming updates. About how the new processor looks compared to the old. About how to assemble a new iPhone from spare parts taken from Chinese factories. And that the camera in the new product supposedly will support such and such a resolution. And even ... what will be the new color of the case, the long-awaited pink gold. And that the old iPhone may be removed from sale, or maybe not - it's 50 to 50 here. Of course, all this is incredibly useful and interesting information, especially for the IT community.
Over the course of several months, we saved your time by waiting for information from the source. Therefore, very soon you will see only facts - without speculation, rumors and speculation. Let’s listen to Tim Cook and other Apple specialists, find out plans for the near future.
So if you are tired of the hype and you want to find out everything yourself - leave the tab open and start harvesting F5 after 20 hours. But by the way, we are starting.

22.22 Two-plus hours is cool! Thank you for being with us. At 22:22 - make a wish.
10.22 Listen so far, the group is not bad, they say.
08/22Well, it seemed epic: the Apple Watch in the new design, the iPad Pro, TV (this is the new game console is called because it connects to the TV) and, of course, the new iPhone 6S and iPhone 6S Plus.

06.06 On the stage of OneRepublic.

06/22 Cook picked up Apple employees in the hall and thanked them for their work.
05.22 Tim Cook summarizes today's presentation.
04/22 Well, that’s it, friends.
04.22 On-screen commercial for iPhone 6S.

22.03 iCloud is half cheaper.

02.22 September 15 in 10 countries. iOS 9 - September 16.

01/22 iPhone Upgrade Program - Every year a new iPhone, starting at $ 32 per month.

21.59The same prices for 6S and 6S Plus that were at 6 at the release (with the contract).

21.58 Green technology, all that.
21.58 Tomorrow will be a gloomy day at the Google office.
21.57 Application for switches with Android, hehe.
21.57 Advanced LTE - Support for 23 network standards worldwide.
21.56 Live photos are supported on all devices. Even the watch, that is, can be put on the wallpaper.

21.55 They just killed a couple of startups.
21.54 Live photos with animation and sound.

21.52 There is a flash in the back, and in front of what? Now the screen can serve as a flash.
21.51Directly on the iPhone in iMovie and edited. By the way - the front camera is also updated.
21.51 An example is shown on the screen. The video really looks good.
21.50 First time support for 4K video. 8 megapixels in each frame.
21.50 And then it was difficult for the camera, because it combines artificial light and natural.


21.48 They say the photo without processing.
21.47 In the process , apparently, they came up with a new technology for “packing” the matrix: Deep Trench Isolation.
21.46 12 Megapixels. Two times more focusing pixels - autofocus is faster.

21.46 Well, and finally - about the camera.
21.45 2nd generation Touch ID sensor. 2 times faster.
21.45The "motor" processor is integrated into the central chip.
21.44 60 frames per second. Thanks to the new powerful hardware, Freeblade managed to add a bunch of new details, the developers liked the power.

21.43 In general - they clocked up there decently, they say, iron allows.
21.42 Pixeltoys CEO on stage will tell us what the new chips allow.

21.41 A9 3rd generation 64-bit chip, new transistor architecture.
21.40 3D Touch support is available in some applications: Dropbox, Instagram, Facebook.
21.39 Have you seen the new multitask interface? He is divine!
21.38 Emergency Selfie, haha.
21.37Can be used when reading mail. There was a little easter joke about the Apple car from the stage.
21.36 “I want to go deeper” - it really looks like another dimension of the interface.
21.35 Craig Federici will show a demo of technology.
21.33 Taptic Engine - a new "buzz" (vibrator) in the iPhone 6S. With its help, the interface gives the user feedback - it allows you to create very short pulses.
21.33 Implemented using a special sensor that measures glass deformation.
21.32 In South Korea, too, is not the best day to come.
21.31. Pressing force is recognized.

21.30 3D Touch - now we will find out what kind of animal it is.
21.29Ah, the new aluminum, well then everything is clear!
21.29 Phil on the stage will now tell us what changed more specifically.
21.28 “Everything has changed,” says Tim Cook.

21.28 iPhone 6S and iPhone 6S Plus .
21.27 Pink gold and Space Gray “iPhones” - that's for sure.
21.26 Video about the new version of the smartphone.
21.26 Tim says sales in China are up 75%. Not only the most popular, but also the most beloved - satisfaction on top.
21.25 iPhone.


21.24 In stores in October, developers can already access tvOS and hardware.
21.23Bluetooth 4.0 in Apple TV, the audience applauds in words about the volume buttons, accelerometer and gyroscope, up to 3 months on a single charge, Lighting connector.
21.23 AppStore for Apple TV. There will be universal applications. There will be games that you can start on the phone, and then continue on the TV right where you left off.
21.22 Do you remember where the next World Cup is held? Ufff, our head is full.

21.21 You can watch two matches at once, you can switch between them.
21.20 All games on Apple TV, the best moments, live broadcasts in FullHD - 60 frames per second.
21.20 Chad Evans from the US Baseball Association - MLB.
21.19Well, you understand, we will pity you and skip this “fashionable sentence”.

21.18 Michel Peluso from Gilt talks about purchases right from the couch.
21.17 Shopping?
21.15 It seems to us that today in Japan will be a difficult day.

21.14 Beat Sports - sports games for the whole family on Apple TV. Goodbye Nintendo Wii.
12.21 Well, in general - now Apple is making a multifunctional console.

21.11 Crossy Road General Description (a classic game for iOS) on your TV - funny game where you have to die . Playing on the remote is a pleasure even to us. The game has a cooperative mode - this is done using the iPhone or iPad.
10.21 Guitar Hero on Apple TV.
21.10 The stage shows the various applications that developers made with early access.
09/21 tvOS ! Xcode for creating applications.

09.21 We saw there ... GAMES ?!
08.21 Redesign of all applications: Movies, iTunes, Apple Music on TV.
07.21 “Siri, does this tie suit me?”
06.21 Right while watching, you can ask the weather or the score of a football match - this is already more interesting!
06/21 Siri is good at recommending movies. Requests may look like: "Show films that can be watched with children."
05.21. In general, now we know for sure that a girl has a taste so-so.
05.21If you ask “What did they say there?” Siri rewinds not far back and shows subtitles.
04.21 This is a “sloth” with another inside. Well, just fantastic, Steve smiles at us from the cloud.
03/21 Directly flipping through the screen with the effect of touching the posters - posters tremble a little when you finger them.

03/21 Gestures using the remote control.
01/21 Demo. Let's look at this "new" TV.
21.00 Siri searches for the main venues: Netflix, Hulu, Showtime, HBO and, of course, iTunes.

21.00 Touchscreen panel in the upper half of the remote control.
21.00 New remote control, console box and interface.
20.59 Eddie Kew on stage!
20.58You can ask "show cartoons", "something with this actor."
20.57 Apple TV with Siri. In general - the most natural talking box.
20.56 Beautifully floods, little devil.
20.55 In fact, this business has already begun: people watch Netflix and Hulu.
20.54 Apple TV . Tim Cook says that television is not very advanced. Today, Apple will make a difference. Novelty in applications.

20.53 iPad Mini 2 - $ 269, iPad Mini 4 - $ 399, iPad Air - $ 399, iPad Air 2 - $ 499. iPad Pro - $ 799
20.53 Did you also swallow saliva with difficulty? (pictured is the connection to the keyboard)

20.52 Carbon in the case. Carbon, Karl!
20.51And all this charm is in November.
20.50 Colors: silver, gold and space .

20.49 Pencil - $ 99, keyboard - $ 169.

20.48 Cool " iPad ", nothing to add. 8MP camera, 802.11ac with MIMO, 150Mbps LTE modem, TouchID.

20.47 On the stage, they draw the Apple Pencil directly on the bone.
20.46 On the stage talking about medicine. This animation is rendered in real time at 60 frames per second. Good for visualizing injuries and understanding.

20.45 Well, you understand - now the doctors have another application that knocks patients into an unconscious state!
20.45 Let's talk, a beautiful girl whispers about a fracture of your knee.
20.44Human Anatomy Application - 3D Amedical.
20.43 Photoshop Sketch. All this in October.

20.41 Adobe Photoshop Fix is apparently the new Lightroom. Exclusively for iPad Pro?
20.40 Adobe Comp is such a drawing pad.
20.39 On stage Eric Snowden from Adobe.

20.38 Recognition of more than 20 objects - you can draw on the display, Office recognizes them.

20.38 The guy says very quickly, very productive. Or is afraid that they will throw tomatoes.
20.36 Microsoft Office on the iPad Pro in all its glory. Surprise.
20.36 "Microsoft. These guys know a lot about productivity ”- on the stage, the representative of Office - Kirk Koenigsbauer.
20.34Support is already available in some applications and will expand: Notes, Mail.
20.33 How much IT costs? They promise the feeling of a real drawing tool or writing.
20.32 Defines position, pressure and angle.

20.31 This is the stylus - Apple Pencil. They broke the covenants of Steve! When the name of the subject “Pencil” was pronounced, chuckles swept through the hall.
20.31 So, something else ...
20.30 Eh, we would now like this here! A bit like Surface.

20.29 Smart Keyboard for the new iPad only.
20.28 Below is AutoCAD 360 on iPad Pro. The same weight as the previous iPad. 70 times more powerful GPU.

20.274 speakers with dynamic sound tuning.
20.27 10 hours battery life. 3 streams of 4k video simultaneously .
20.26 In terms of power at the desktop level. The new tablet is more powerful than 80% of compact computers.

20.24 Yoshkin cat: variable refresh rate, new matrix, on a separate 3rd-generation A9X 64-bit chip, twice the bus and memory bandwidth.

20.23 Width - The height of the iPad Air. Display resolution: 2732 × 2048
20.22 The scene tells about the reasons that led to the increase in the screen. 12.9 inches diagonal.
20.21 iPad Pro.
20.21 Philip on the stage will tell us more about the new iPad. 20.20

Wow!
20.20 The new design is for sure. 20.19 The best news about the iPad since the days of the iPad. And the video. 20.18 In five years, the iPad has changed the way we learn, play and work. Tim Cook believes that the iPad is the future of individual computing devices. 20.18 New iPad! 20.17 A WatchOS 2 September 16th. 20.15 Gold, pink gold, steel with a red strap and anodized aluminum are new versions of the design and materials of Apple Watch. New models come out in 24 countries today. 20.15 The new movie Apple Watch. 20.14 Hermes is partnering with Apple to create a new Watch Hermes. Leather belt aging over time. Hermes style in the design of the "dial".


12.20 Clock allows you to track the heartbeat of the fetus inside the mother. In this case, you can separate the heartbeat of the mother from the fetus and share with the doctor. All this wirelessly.
20.11 The application allows you to control the baby’s heartbeat in the womb. Do you believe that ?! 20.09 Co-Founder AirStrip tells about the application, interestingly enough - www.airstrip.com . 08.20 How smartwatch features have changed user behavior is fantastic. 07.20 10,000 watch applications. Now applications will be able to show video and receive data from sensors. Facebook Messenger for Watch is coming soon. 06/20 Jeff on stage will tell us some more delicious details about the Apple Watch.


20.05 97% - the level of customer satisfaction.
20:04 Apple Watch is the star of this year. They changed everything: "it helps people live their lives."
20:04 Legendary year for Apple, large-scale releases await us today, says Tim Cook.
20:03 The legendary audience, says: "Good morning!". Yeah, now.
20:02 Applause, this is it!
20.00 The clock struck. Where is Tim Cook?
19.58 Do not listen to the presenter - do not turn on "airplane mode", stay with us.
19.56 Are you ready? A few minutes before the start.
19.44 People sit in the hall. 19.30 Doors are still closed, people are lining up.



By the way, why did we decide to make the broadcast?
Why, why ... yes because it is with us that all the new products will appear the very next day after the start of sales :)