Augmented Reality Development

Recently, augmented reality has become a technology trend. Augmented Reality (AR, Augmented Reality) - augmentation with digital objects of the real world using various gadgets (smartphones, tablets, wearable devices). At this stage of development, this is crude technology, without its own standards, which is bad for penetration into the masses, but Moscow was not immediately built. At the same time, market contours are already being formed.

Digi-Capital estimated the AR market by 2020 at $ 120 billion. Impressive, but not so simple, for the market to develop, or rather AR entered the masses, augmented reality glasses, which will significantly increase the number of users, should become everyday life. We look forward to the early arrival of Google Glass and their competitors.

A Juniper Research report shows that augmented reality has been growing very modestly lately, and the reason is the lack of decent applications that would appeal to consumers.
Augmented reality is currently used in marketing, education, medicine, navigation, the automotive industry, games, and manufacturing. There are a lot of areas, of course, but so far augmented reality is used in the vast majority for business. I would like more cases on the use of AR in people's daily lives.

From the series, what could be if augmented reality was already present in our lives.



AR features





Already implemented

Smart Home Management with Google Glasses:



AR in marketing

Actually, now this direction is the fastest growing. Augmented reality is used in magazines, postcards, etc. It makes them interactive, attracts a new audience.



Application by AR companies



The use of SAP smart glasses to automate warehouse activities, in addition, they also use AR for remote assistance to employees. The German company SAP is a leader in the use of augmented reality for industrial automation.



Conclusions

The reason for the weak development is two things: a small number of augmented reality applications that could catch users and of course the lack of smart glasses that would greatly facilitate the use of AR. The development of wearable gadgets is in full swing, so soon we are waiting for their widespread use.

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