TOP 10 eCommerce markets in the world

    The global e-commerce market is growing rapidly. Due to which countries is this happening and what features are there in each of the markets? Remarkety specialists analyzed the markets of various countries of the world, both developed and developing, in order to reveal the peculiarities of online business in each of them. So, in particular, the volumes of e-commerce markets of various countries, the frequency of use of mobile devices when making purchases, popular payment methods, the time at which residents of certain countries prefer to make purchases, the effectiveness of email distribution as part of a marketing strategy in different countries were evaluated and other features. Us at PayOnline, an international processing company, this study seemed worthy of the attention of readers of Geektimes. Under the cut is the rating of e-commerce markets, reflecting key indicators, as well as some features of markets in different countries of the world.

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    China


    China is the largest e-commerce market in the world, not least because of its population. The country has more than 600 million Internet users. Shopping is China's fastest growing online activity. Moreover, email marketing has great success in the Chinese e-commerce market. During the survey, 75% of consumers said they were ready to make a purchase after they received a special offer by mail.

    USA


    Despite the fact that in the United States there are about 191.1 million online shoppers, only 28% of small businesses sell their products via the Internet. In general, more than half (57.4%) of American stores work online. For most American buyers, the ability to check the availability of goods in a warehouse or offline store located next to the house is of key importance.

    Great Britain


    The UK ranks third in the ranking of e-commerce markets. Online sales in this country account for more than 13% of total retail sales. Most Britons use PayPal, debit and credit cards to pay for goods online. 70% of UK consumers have a smartphone, but only 16.5% use it for shopping. An interesting fact - a third of online sales are made after 6 pm. Perhaps this is due to the fact that local residents often leave online orders in pubs.

    Japan


    Almost the entire Japanese online audience, which accounts for 80% of the total population, makes purchases in online stores. This is the second most popular online activity after reading email. Recent studies show that today Japanese consumers spend more time at home than ever, which means they spend less time shopping at traditional stores. This opens up great opportunities for online retailers. However, it is worth considering that the Japanese approach the choice of a trading platform with all responsibility, giving preference only to reliable sellers with a good reputation, offering quality products. Great success are reviews of various products.

    Germany


    85% of the German population are Internet users. Among online retailers, Amazon and Otto, the German trading platform, are most popular with the Germans. Small and medium-sized businesses are not easy to compete with such giants, but there is a solution. The most popular direction in online trading in Germany is fashion. Thus, if you have a small fashion store, you could successfully develop in the German market. When promoting online shopping, it’s worth considering that despite the high degree of Internet penetration, German residents are not very active on social networks. So, for example, only 17% of users check their Facebook in the morning. The Germans pay much more attention to email.

    Of great importance to German consumers is the ability to return the goods. Germany shows a very high percentage of returns - up to 50% of all orders are sent back to the store. Therefore, in order for customers to be satisfied, it is important for online stores operating in Germany to think through a refund system and arrange for free shipping.

    France


    Only 68% of the 66.2 million inhabitants of France are Internet users. This is significantly less than in the UK, USA, Germany and China. Also, French spend less money on online shopping than residents of these countries. However, in terms of e-commerce market size, France is in 6th place, ahead of South Korea, Canada, Russia and Brazil.

    South Korea


    On average, there are up to 5 credit cards for every South Korean. For comparison, in the United States each has an average of 2 cards. This explains the high credit debt of Koreans. South Koreans love sales and promotions. And the fastest internet only contributes to online shopping. Unlike the Germans, who like to shop in the morning, and the British, who prefer evening shopping, the residents of South Korea can be unambiguously attributed to the "night owls" who sit up in front of the screen until late.

    South Koreans often buy American goods. In all likelihood, this is due to the fact that local South Korean products are nine times more expensive than foreign counterparts.

    Canada


    Slightly less than half of Canadian consumers prefer foreign sites. The reason for this is the high prices of local goods, which, with similar quality, cannot compete with cheaper American and even more so Chinese goods. In addition, foreign online retailers offer a wider assortment compared to Canadian stores. Transportation costs in Canada are 3.6 times higher than in the United States.

    Russia


    About 13% of Russians shop online. Mainly to save money and time. The most popular product categories are electronics, clothing, and shoes. The main difficulties faced by e-commerce enterprises in Russia are the lack of access to high-speed Internet in some regions and undeveloped road infrastructure. Unlike residents of other countries represented in the ranking, Russians prefer to pay for purchases in cash upon delivery.

    Brazil


    In the process of online shopping, Brazilians prefer stores working in the "fashion" direction. Such sites cover about 18% of the Brazilian retail chain.

    India


    India was not included in the ranking of the largest e-commerce markets, but it should also be paid attention to. The Indian market is the largest emerging ecommerce market. Despite the fact that Internet penetration in the country is a little more than 10%, the volume of online commerce is constantly growing. The most popular among Indians are such areas as electronics and fashion. Along with the growing number of online shoppers, the number of mobile users is also growing in India. Currently, most purchases are made through a mobile device. The main problem in the Indian e-commerce market is delivery. In most of the country, infrastructure is poorly developed, especially in rural areas.

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