Google invests in virtual reality

    Recently, the term “virtual reality” has been steadily associated with the Oculus Rift helmet, which made a splash at CES 2014. However, Google plans to surpass Oculus Rift by investing serious money in a company that owns developments much more promising than those used in the famous helmet virtual reality, writes Re / Code.



    In total, Google and the Andreessen Horowitz investment fund, half owned by well-known IT entrepreneur Mark Andrisen, plan to invest more than $ 500 million in the development of Magic Leap .
    The developers of the company from the University of California at Santa Cruz called their technology “cinematic reality”.

    “The technology we are working on will be able to provide a more realistic 3D experience than what modern technologies offer in Oculus Rift and other 3D headsets ,” says Magic Leap CEO Roni Abowitz, who already has one mega-successful project sold for $ 1.65 billion surgical robotics company Stryker.

    “Virtual reality and augmented reality are obsolete terms. They already have a more modern heritage. We use the term "Cinematic reality" because we are talking about something completely different , "Abovitz explained in an interview with the South Florida Business Journal in February.



    According to him, Magic Leap will become a prototype of the principle of computing power over the next 30 or 40 years. As for comparison with existing examples of virtual reality gadgets, in Сinematic reality, visualization is more dynamic and believable. Currently, Magic Leap is actively improving its technology for the $ 50 million financing received as a result of the February A-round.



    If you imagine what possibilities Google possesses with such technology, for example, in using wearable electronics such as Google Glass or in rendering search results, it’s breathtaking, right?

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