Do you need SMS marketing?

    In the age of instant messengers, short text messages (SMS) remain a powerful and effective tool for connecting business with a client. SMS marketing works great despite the emergence of numerous competitor channels.



    The most important advantage of the good old SMS is accessibility. To receive SMS, the client does not need to install any additional applications on his smartphone (not even a smartphone is needed - just a simple phone), there is no need to be in the coverage area of ​​mobile Internet.

    It is not surprising that some categories of businesses use SMS marketing more often than others. We have identified several of these categories, and if your business belongs to one of them, make sure that you use all the possibilities of communicating with customers via SMS.

    Banks and financial organizations


    Here, in addition to marketing, safety plays an important role. Banks are required to maintain constant communication with customers, once again emphasizing that money is in a safe place. Accordingly, in addition to notifications of transactions and account status, banks send out special offers and other interesting information.

    Retail


    Short text messages are an ideal tool for sending out news about discounts and sales for products of interest to a client, as well as personalized offers. In retail, constant communication with the buyer is also very important, this helps to maintain his loyalty.

    Leisure area


    This area includes entertainment, restaurants and bars. All of them actively send regular guests messages with new items from the menu or announcements of upcoming events. It turns out a kind of poster that comes by itself - and it works.

    Travel and tourism


    Traveling in trend, and all kinds of gadgets make them more comfortable. SMS is an excellent channel for connecting airlines with passengers, hotels with guests. For example, in the case of a flight transfer, it is more important for a tourist to find out in advance than to encounter an unpleasant surprise at the airport.

    health and beauty


    Beauty salons, hairdressers, and other institutions that care for the health of a client can communicate with him by sending out offers and announcements. SMS is also the best way to confirm registration for a procedure, or to inform about a change in schedule.

    This list of categories of businesses in which SMS marketing works does not end at all, but if you work in one of these areas, you should seriously think about it.

    Do not forget about the most important


    SMS marketing can be used in various fields and business sectors. Many are tempted to get customers cheaper, without effort. For example, when ordering mass mailings - spam on an inappropriate database of people who did not give consent to receive data that they do not need. The effect of such “marketing” can be exactly the opposite. You will receive complaints on social networks, angry posts mentioning your company, calls to the call center and negative reputation. You need to be professionally concerned with SMS marketing, for all its simplicity, this tool can be set up jewelry, solving not only immediate tasks, but also building long-term customer relationships.

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