June 15, 2017 at 17:05Career at Digital: what is it, who is it for, where to start
1. What is this?
It's like big data - everyone says it, but no one knows what it really is. Digital is the use of digital resources / channels to achieve the goals of a company. Digital is associated with everything related to information technology: contextual advertising, display advertising, website development, SEO, web design, SMM. The goal of the titanic efforts: brand promotion, sales increase, formation of audience loyalty, attracting employees and many, many other interesting things.
In fact, everything is simple. Digital is a technology (cap, yes) that is used in marketing to promote products and / or services.
2. And what could be interesting here ?! (Caution! Tediousness mode on)
Digital is a promising industry. Cossa conducted a study where they analyzed vacancies in digital areas and talked about the average salary of specialists in Moscow. In addition to the material, think for yourself that each company has a product / service that they sell. The entire revenue of companies depends on sales (we will not talk about investors and complicated things). Marketing and advertising are the main tools to stimulate demand. No company can survive without marketing because competitors are not sleeping! And to remember you (and you need it) you need to constantly remind yourself. Otherwise, your company will die from bankruptcy, and you from starvation.
// Analytics
“This is a turn!” - say? Even here, analysts are needed: CTR, CTB, CTI, CTR, conversion, traffic, reach, engagement, and a bunch of important advertising metrics. It clearly needs someone who is able to remember transcripts, and whose brain does not explode from a lot of information.
A company cannot waste money on advertising. The analyst must research the market, find potential customers, interested audience, analyze the strategy of competitors and create his own. This is important and necessary, otherwise all the efforts of the digital division will be in vain. The direction is suitable for those who own a pair of skills from our cheat sheet:
If you need to tighten your knowledge - catch materials from our library:
Free SQL Courses: Everything You Didn't Know About Databases
11 Excel courses for beginners and gurus
// Internet Marketing
"Creaaaaatiiiiv" - we just shout to you! This direction is saturated with ideas, new products, trends and endless flows of information. SMM, media, news feeds, memes, gifs, videos, write cool materials and present useful materials to your readers. You are the voice of the company in the information field! It is you who will introduce you to the company's products and talk about how you can be useful.
Work with the audience, huge advertising campaigns (yes!) And the creation of useful content. Large companies have long created entire departments for working with social networks. Here you will immediately see the effectiveness of their actions - users will read your materials, like, repost, and visit the resource more often. Just instant feedback! And if you know your audience well and are creative in your work, then you will certainly be pleased with the result.
Rather, look at what skills are useful to you, look for yourself and catch useful materials:
72 useful links for those who want to fumble in marketing
22 online courses you did not know about
// Web development
Show a company that does not have a website or its own mobile application. That's it! Okay, if only service providers need applications, then everyone needs a site. Therefore, everyone needs SEO, web developers and interface designers.
It seems that the creation of the site is generally an isolated case - once made and maintained. The market will quickly become saturated and all these webmasters will be left without work, but you are mistaken. Everything changes: new technologies, trends, interfaces, platforms appear. Companies expand and create several sites depending on their goals: career, client, partner. Old sites must be updated in order to maintain their position. We think that you definitely don’t want to go for an interview or buy products at
Space Is The Place : D
We show skills that are useful in this area. It is not necessary to know everything at once. If you have a good command of the couple, quickly pull up the rest during the work or internship! :)
And some useful links on the topic:
15 resources for learning programming
10 courses to become a tyzhprogrammer
3. Well, who needs it?
If you are interested in media, online media, advertising, marketing, you understand (well, or really want to understand) in targeting, metrics and other complex tools. You are constantly interested in what is happening. You are up to date with the events of the Internet party: you know all the trends and even look closely at the pictures in the posts.
You can’t imagine your life without social networks: 24/7 you scroll through your feed not only in search of new memes, but also draw ideas and inspiration. You are technological, and still love to write, look at beautiful new landing pages, analyze the market and generally can not live outside the information field. Therefore, monotonous work kills you and you are looking for something dynamic and driving! And we have something to advise.
4. I am ready, where to go?
When there is no experience, the coolest way is internships. We often share interesting vacancies and useful materials for beginners in the Telegram channel: goo.gl/EyHxKh . And get acquainted with digital companies, find a lot of vacancies in this area and make the right choice here .