Offline promotion of a personnel monitoring system: personal experience
Product promotion is an interesting process in which it is difficult to guess what exactly will “shoot” and what will turn out to be a dummy. For example, offline marketing. It’s almost impossible to say right away that it will bring a company that develops cloud solutions. After all, StaffCounter is a system for monitoring personnel working on Linux and Windows. That is, the work of our customers is directly related to computers and the Internet. And this means that potential customers should look for us online. But we still decided to try.
In general, the term offline promotion appeared relatively recently. It was required in order to at least somehow distinguish advertising activities on the Internet and offline. Now, offline promotion can include all those methods that were used before: advertising on radio and TV, billboards, flyers, banners, participation in exhibitions and other events.
All advertising that is published and distributed outside the Internet is obviously more expensive. As for efficiency, the question is in the target audience and, of course, the coverage of the territory. We decided to try three ways, combining them into one marketing campaign, namely: printed out brochures, prepared a rollup, which was put up at two seminars on marketing and business.
Our goal was to try the offline promotion of personnel monitoring in Linux and Windows in the local market. Therefore, for starters, we printed 1000 triklets (A4 format in three additions). Not urgent printing (a week of waiting) in a printing house on glossy paper cost us 60 euros.
An informative rollup was prepared by our employee, and high-quality printing and fastening cost 30 euros.
Then the most difficult thing was to choose an event with a target audience where you could distribute our advertising products and receive feedback. Of the closest in our city were conferences organized by School Of Business Communication. Namely, Mikhail Galeichenko’s seminar on business automation and a two-day forum for businessmen Business Development Sales & Marketing Forum. One way or another, but our product for accounting for working time and staff productivity was very much in the topic.
Distributing leaflets among the participants of these two events and installing a rollup in the venue cost us another 200 euros.
Next is a simple arithmetic: 60 + 30 + 200 + = 290 euros of costs for a small offline campaign to promote a staff monitoring system. Is it a lot or a little? The question remains open.
To be honest, we did not expect a huge flow of customers. Moreover, this was the first time that we really declared ourselves in Moldova. People need time to get used to the new brand. However, despite all these conditions, about a week after the forum, a representative of the logistics company called us. He immediately said that he saw our brochure at the training and became interested.
His company decided to use our product, or rather its cloud version. Personnel monitoring StaffCounter for Linux and Windows is perfect for resolving personnel management issues in a logistics company, allowing you to monitor work productivity, discipline and protect internal information from ill-wishers and insiders.
Summing up, we can say that the experience of offline promotion of the personnel monitoring program and time tracking has at least paid for itself. And given that in the future other participants in business seminars may turn to us, all this was definitely not in vain.
A bit about offline promotion
In general, the term offline promotion appeared relatively recently. It was required in order to at least somehow distinguish advertising activities on the Internet and offline. Now, offline promotion can include all those methods that were used before: advertising on radio and TV, billboards, flyers, banners, participation in exhibitions and other events.
All advertising that is published and distributed outside the Internet is obviously more expensive. As for efficiency, the question is in the target audience and, of course, the coverage of the territory. We decided to try three ways, combining them into one marketing campaign, namely: printed out brochures, prepared a rollup, which was put up at two seminars on marketing and business.
A little about prices
Our goal was to try the offline promotion of personnel monitoring in Linux and Windows in the local market. Therefore, for starters, we printed 1000 triklets (A4 format in three additions). Not urgent printing (a week of waiting) in a printing house on glossy paper cost us 60 euros.
An informative rollup was prepared by our employee, and high-quality printing and fastening cost 30 euros.
Then the most difficult thing was to choose an event with a target audience where you could distribute our advertising products and receive feedback. Of the closest in our city were conferences organized by School Of Business Communication. Namely, Mikhail Galeichenko’s seminar on business automation and a two-day forum for businessmen Business Development Sales & Marketing Forum. One way or another, but our product for accounting for working time and staff productivity was very much in the topic.
Distributing leaflets among the participants of these two events and installing a rollup in the venue cost us another 200 euros.
Next is a simple arithmetic: 60 + 30 + 200 + = 290 euros of costs for a small offline campaign to promote a staff monitoring system. Is it a lot or a little? The question remains open.
A little bit about the results
To be honest, we did not expect a huge flow of customers. Moreover, this was the first time that we really declared ourselves in Moldova. People need time to get used to the new brand. However, despite all these conditions, about a week after the forum, a representative of the logistics company called us. He immediately said that he saw our brochure at the training and became interested.
His company decided to use our product, or rather its cloud version. Personnel monitoring StaffCounter for Linux and Windows is perfect for resolving personnel management issues in a logistics company, allowing you to monitor work productivity, discipline and protect internal information from ill-wishers and insiders.
Summing up, we can say that the experience of offline promotion of the personnel monitoring program and time tracking has at least paid for itself. And given that in the future other participants in business seminars may turn to us, all this was definitely not in vain.