8 Khalisi Lead Generation Tips
Want to know how Daenerys Targaryen managed to regain her power and increase the number of supporters after she, in fact, lost everything? There is no magic in it. This is all pure marketing.
Khalisi is a kind of expert lead generation. Behind her is constantly lining up a line of people who want to join, help, support. Her success story is a bottomless source of ideas and inspiration. Let me highlight some of them:
What sets your business apart from others?
The presence of dragons, of course, sounds very cool (and already, in fact, it does not matter in which industry you carry out your activity).
But if dragons are too expensive for you, focus on what your business is doing better or differently, and make your DRAGON factor out of it. This can be a unique product or technology used, amazing design, highly qualified specialists, customer service, etc.
Having defined your DRAGON factor, make it visible to others : attractive for potential customers and awesome for competitors. The unique DRAGON factor will help your business stand out from the gray mass in the market, provide an influx of leads, and facilitate contact with potential customers from outside.
If you can’t assemble an army of leads at home, nothing stops you from trying to do it somewhere else.
Do not constrain your opportunities generating leads exclusively locally. If you can sell your product / service abroad, start generating leads in other countries. Remember, if not you, then your competitors will take advantage of this opportunity. And your business will not benefit from this, to put it mildly.
Thanks to the Internet, there are virtually no boundaries for business today. There are many ways to attract customers from other countries. And you do not need to have a thousand ships. Enough to get a laptop and Internet access to conquer the world of digital technology.
To be heard, you need trust. But you will not achieve it with general phrases or behaving like a stranger.
Try to speak the same language with your target audience, adapt to their style of communication. Get to know them better. Find the opportunity to speak directly with your potential customers. Examine their speech style in detail, all the features and nature of the language.
Use the facts that are known about your potential buyers. Express your understanding - for each individually.
Learn from the pros: Daenerys turned the Dothraki into their supporters giving them strength and faith in themselves, paying tribute to each of them.
You must understand what hurts your potential customers - their problems, challenges, needs, goals, dreams. To do this, be active online (in social media, online support, on Quora and Reddit) and talk with your audience.
Explore and create a clear view of your customers. Then - offer them what they need.
In the case of Daenerys, slavery and danger were the main pain points of its target audience. Daenerys showed her concern by freeing herself from slavery and protecting her followers (well, at least she tried very hard).
Your product / service is the main painkiller for your potential customers. But this does not mean that you should remain indifferent to all other problems of your target audience. Help them solve their minor problems for free: offer your advice, share your experience.
And remember - people love it when they are addressed in a special way. This approach is sure to pay off.
With so many companies and startups these days, it's easy to lose your own look. Do not let this happen to you. Authenticity makes your story true and helps build a special connection between you and potential customers.
Be honest with your audience, do not be shy about who you are, remember how you started.
Accept your failures (if any). In business (as in life), everything cannot be brilliant and glamorous. Mistakes are part of the process. No need to be shy or try to hide them.
Do your job with enthusiasm and confidence. If you truly believe in what you are doing, others will follow you.
It is always better to conduct lead generation campaigns in those periods when the need for your product / service is especially great.
Your efforts may be futile (and money thrown to the wind) if you do not understand the buying mood of the audience and in vain try to sell them something that they do not need at the moment.
Therefore, do not be too lazy to study the market, and try to predict the need for your product / service. It is better to offer ice cream when it is hot outside, a gym membership is after the holidays with my grandmother, and dragons will go to the airport when terrifying zombies are already close, and only the dragon fire can stop them.
The sooner you start generating leads for your business, the better. Feel not ready yet? Most likely you will never be fully prepared.
Daenerys began to assemble an army long before her dragons became large and powerful. And you can do the same.
Develop a prototype / demo / mocap (depending on what you are selling) and show it to potential customers as early as possible. This way you can confirm your idea, collect comments and suggestions from the first users and ... get potential customers!
Even Khalisi will not be able to get the Iron Throne without the wisdom of his advisers. Surround yourself with people whose knowledge, competence and other talents will help you achieve your goals.
To establish the lead generation process, you can also use the services of companies specializing in this. Or you can purchase solutions to automate certain processes: searching for contacts, email newsletters, etc.
I hope the Daenerys example inspires you to new achievements!
I originally published this article in English here .
Khalisi is a kind of expert lead generation. Behind her is constantly lining up a line of people who want to join, help, support. Her success story is a bottomless source of ideas and inspiration. Let me highlight some of them:
1. Find your DRAGON factor
What sets your business apart from others?
The presence of dragons, of course, sounds very cool (and already, in fact, it does not matter in which industry you carry out your activity).
But if dragons are too expensive for you, focus on what your business is doing better or differently, and make your DRAGON factor out of it. This can be a unique product or technology used, amazing design, highly qualified specialists, customer service, etc.
Having defined your DRAGON factor, make it visible to others : attractive for potential customers and awesome for competitors. The unique DRAGON factor will help your business stand out from the gray mass in the market, provide an influx of leads, and facilitate contact with potential customers from outside.
2. Do not sit still
If you can’t assemble an army of leads at home, nothing stops you from trying to do it somewhere else.
Do not constrain your opportunities generating leads exclusively locally. If you can sell your product / service abroad, start generating leads in other countries. Remember, if not you, then your competitors will take advantage of this opportunity. And your business will not benefit from this, to put it mildly.
Thanks to the Internet, there are virtually no boundaries for business today. There are many ways to attract customers from other countries. And you do not need to have a thousand ships. Enough to get a laptop and Internet access to conquer the world of digital technology.
3. Personalize communication
To be heard, you need trust. But you will not achieve it with general phrases or behaving like a stranger.
Try to speak the same language with your target audience, adapt to their style of communication. Get to know them better. Find the opportunity to speak directly with your potential customers. Examine their speech style in detail, all the features and nature of the language.
Use the facts that are known about your potential buyers. Express your understanding - for each individually.
Learn from the pros: Daenerys turned the Dothraki into their supporters giving them strength and faith in themselves, paying tribute to each of them.
4. Take care of your leads
You must understand what hurts your potential customers - their problems, challenges, needs, goals, dreams. To do this, be active online (in social media, online support, on Quora and Reddit) and talk with your audience.
Explore and create a clear view of your customers. Then - offer them what they need.
In the case of Daenerys, slavery and danger were the main pain points of its target audience. Daenerys showed her concern by freeing herself from slavery and protecting her followers (well, at least she tried very hard).
Your product / service is the main painkiller for your potential customers. But this does not mean that you should remain indifferent to all other problems of your target audience. Help them solve their minor problems for free: offer your advice, share your experience.
And remember - people love it when they are addressed in a special way. This approach is sure to pay off.
5. Stay yourself
With so many companies and startups these days, it's easy to lose your own look. Do not let this happen to you. Authenticity makes your story true and helps build a special connection between you and potential customers.
Be honest with your audience, do not be shy about who you are, remember how you started.
Accept your failures (if any). In business (as in life), everything cannot be brilliant and glamorous. Mistakes are part of the process. No need to be shy or try to hide them.
Do your job with enthusiasm and confidence. If you truly believe in what you are doing, others will follow you.
6. Everything has its time
It is always better to conduct lead generation campaigns in those periods when the need for your product / service is especially great.
Your efforts may be futile (and money thrown to the wind) if you do not understand the buying mood of the audience and in vain try to sell them something that they do not need at the moment.
Therefore, do not be too lazy to study the market, and try to predict the need for your product / service. It is better to offer ice cream when it is hot outside, a gym membership is after the holidays with my grandmother, and dragons will go to the airport when terrifying zombies are already close, and only the dragon fire can stop them.
7. 'Fake it till you make it' (it sounds less poetically translated - 'act as if what you are striving for has already happened' ... or something like that)
The sooner you start generating leads for your business, the better. Feel not ready yet? Most likely you will never be fully prepared.
Daenerys began to assemble an army long before her dragons became large and powerful. And you can do the same.
Develop a prototype / demo / mocap (depending on what you are selling) and show it to potential customers as early as possible. This way you can confirm your idea, collect comments and suggestions from the first users and ... get potential customers!
8. Two heads are better than one
Even Khalisi will not be able to get the Iron Throne without the wisdom of his advisers. Surround yourself with people whose knowledge, competence and other talents will help you achieve your goals.
To establish the lead generation process, you can also use the services of companies specializing in this. Or you can purchase solutions to automate certain processes: searching for contacts, email newsletters, etc.
I hope the Daenerys example inspires you to new achievements!
I originally published this article in English here .