How our customers increased conversion
Over the course of several months, we collected data on popular service settings and investigated their effect on conversion from client sites. Details of the experiment in the article!
Large-scale analytics and transparency of the system for the user is the key to the development of the company and increase the effectiveness of the product. And also the reason why we continue to conduct research and openly share the results with you! You can familiarize with the previous article here .
Today we will analyze 7 of the most famous callback service options. The results of the study will help you better understand the preferences of visitors and effective methods for collecting leads, and therefore increase the conversion of your site.
Enjoy reading!
For the purity of the experiment, we report that:
At the moment, 32% of customers actively use “Catch at the entrance”. The option assumes that the visitor will see the widget in any case, regardless of his time spent on the site and location to the call. The setting was especially liked by companies that use aggressive marketing methods.
The data showed that our customers about 13% of applications went through this particular type of widget. That means, with the correct setting of the interval for displaying the form, the technology will help to collect additional requests from customers who have already heard about the company and are seeking to close the deal faster.
The option is a window offering a call back to a user who is already about to leave the site. That is, during the visitor’s attempt to close the resource, the service automatically displays a window with text motivating you to stay and, for example, receive a bonus or help.
“Fishing at the exit” brings sites, on average, by 32% of additional calls to the sales department. This proves that visitors, paying attention to a profitable service, can stay on the page and even leave contacts or register (depending on the proposal sent) if they are offered a decent reward.
The most popular option was loading the company logo into the callback form. However, it is worth noting that there was no significant difference in conversion. Because the use of the “face” of the company affects the increase in brand loyalty more than the increase in the number of calls. You can not say about the next setting.
Customization is used by 43% of our customers. Someone makes an appeal, starting from the contents of the page, someone reports bonuses, part just changes the text a little, so that it is at least slightly different from the template in your account. We remind you that the highest results (Conversion is 57% higher than the industry average) were shown by sites using texts such as “Sale”.
More details here .
These two settings adjust the operation of the widget and the text in the system window, depending on the traffic. Using the URL option, sites can change how the widget appears on different pages of the site. For example, on the contact page the system will display it, but on the company’s description - not.
Hashtags are a set of characters (Looks like this: cmv_123), which are substituted at the end of any link to the page. The option changes the text of the form depending on which advertising campaign the site visitor came from. For example, a client who came through a link with a hashtag configured for a blog will see in the form the text specifically set for the company’s blog.
Analysis showed that using these settings brings sites up to 12%additional calls per month. Therefore, we recommend using them at the same time, for full-fledged work with traffic in different RK.
A clear and easy-to-use website, obvious concern for the convenience of the company's customers - all this increases the degree of brand loyalty.
A new widget button was created specifically for the audience of the mobile version of the site. By clicking on the button, the visitor instantly gets the finished route and the estimated arrival time to the nearest office of the company. At the same time, without wasting time searching and driving data into cards or finding out details from the manager.
Already 20% of our customers managed to use the option, and the minimum conversion to clicks on a button was 9.7% .
Yes, each individual option will be able to achieve increased conversion. However, the highest results were shown by sites that took advantage of the comprehensive configuration.
Using at the same time, for example, an advertising banner with a stock, unique text and widget settings by URL, the conversion into applications grew to 58% per month. On average, the number of calls from the site where the widget was installed increased up to 3 times.
An example of such a case, here .
To increase sales, it is necessary not only to attract quality traffic to the site, but also to increase the number of hits from the site. This can be achieved if the feedback channel is noticeable, easy to use and “working” (that is, it can quickly provide customers with the information they need while they are on the product page. That, on average, takes from 30 seconds to 2 minutes) .
Think about it, maybe you should reconsider the strategy for collecting leads? With an active feedback form on the site, your customers will receive a quick consultation, and you will increase calls and sales.
For Megamozg readers, we offer a month of test period instead of the usual 7-day test!
Try it yourself and see if the widget is effective .
Large-scale analytics and transparency of the system for the user is the key to the development of the company and increase the effectiveness of the product. And also the reason why we continue to conduct research and openly share the results with you! You can familiarize with the previous article here .
Today we will analyze 7 of the most famous callback service options. The results of the study will help you better understand the preferences of visitors and effective methods for collecting leads, and therefore increase the conversion of your site.
Enjoy reading!
Living experiment
For the purity of the experiment, we report that:
- Data collected over 2 months was filtered from sites that temporarily disabled settings.
- The study involved 2000 sites of our customers , leading in attendance.
- We selected sites with a different theme and appearance.
- Calculating the effectiveness, we studied both the data on individual options, and integrated use.
What did you get
More about options
Input widget
At the moment, 32% of customers actively use “Catch at the entrance”. The option assumes that the visitor will see the widget in any case, regardless of his time spent on the site and location to the call. The setting was especially liked by companies that use aggressive marketing methods.
The data showed that our customers about 13% of applications went through this particular type of widget. That means, with the correct setting of the interval for displaying the form, the technology will help to collect additional requests from customers who have already heard about the company and are seeking to close the deal faster.
Output widget
The option is a window offering a call back to a user who is already about to leave the site. That is, during the visitor’s attempt to close the resource, the service automatically displays a window with text motivating you to stay and, for example, receive a bonus or help.
“Fishing at the exit” brings sites, on average, by 32% of additional calls to the sales department. This proves that visitors, paying attention to a profitable service, can stay on the page and even leave contacts or register (depending on the proposal sent) if they are offered a decent reward.
Logo
The most popular option was loading the company logo into the callback form. However, it is worth noting that there was no significant difference in conversion. Because the use of the “face” of the company affects the increase in brand loyalty more than the increase in the number of calls. You can not say about the next setting.
Custom text
Customization is used by 43% of our customers. Someone makes an appeal, starting from the contents of the page, someone reports bonuses, part just changes the text a little, so that it is at least slightly different from the template in your account. We remind you that the highest results (Conversion is 57% higher than the industry average) were shown by sites using texts such as “Sale”.
More details here .
URL and hashtags
These two settings adjust the operation of the widget and the text in the system window, depending on the traffic. Using the URL option, sites can change how the widget appears on different pages of the site. For example, on the contact page the system will display it, but on the company’s description - not.
Hashtags are a set of characters (Looks like this: cmv_123), which are substituted at the end of any link to the page. The option changes the text of the form depending on which advertising campaign the site visitor came from. For example, a client who came through a link with a hashtag configured for a blog will see in the form the text specifically set for the company’s blog.
Analysis showed that using these settings brings sites up to 12%additional calls per month. Therefore, we recommend using them at the same time, for full-fledged work with traffic in different RK.
How to get there
A clear and easy-to-use website, obvious concern for the convenience of the company's customers - all this increases the degree of brand loyalty.
A new widget button was created specifically for the audience of the mobile version of the site. By clicking on the button, the visitor instantly gets the finished route and the estimated arrival time to the nearest office of the company. At the same time, without wasting time searching and driving data into cards or finding out details from the manager.
Already 20% of our customers managed to use the option, and the minimum conversion to clicks on a button was 9.7% .
Summary
Yes, each individual option will be able to achieve increased conversion. However, the highest results were shown by sites that took advantage of the comprehensive configuration.
Using at the same time, for example, an advertising banner with a stock, unique text and widget settings by URL, the conversion into applications grew to 58% per month. On average, the number of calls from the site where the widget was installed increased up to 3 times.
An example of such a case, here .
PS advertising
To increase sales, it is necessary not only to attract quality traffic to the site, but also to increase the number of hits from the site. This can be achieved if the feedback channel is noticeable, easy to use and “working” (that is, it can quickly provide customers with the information they need while they are on the product page. That, on average, takes from 30 seconds to 2 minutes) .
Think about it, maybe you should reconsider the strategy for collecting leads? With an active feedback form on the site, your customers will receive a quick consultation, and you will increase calls and sales.
For Megamozg readers, we offer a month of test period instead of the usual 7-day test!
Try it yourself and see if the widget is effective .
