In 2016, the programmer will enter the political arena

    In 2016, the programmer will enter the political arena: curious, right?

    Political parties and socio-political associations are increasingly interested in algorithmic advertising procurement.

    Political forces purchasing advertising often follow the example of their commercial colleagues, and sometimes give them a head start by choosing more successful “marketing” strategies. Today, politicians are ready to purchase advertising through programmatic systems in much larger volumes than during previous election campaigns. This is due, first of all, to the widespread recognition of this technology in the market.



    “The comfort of programmers lies in the fact that it allows you to implement ultra-precise audience targeting and forget about the context”,
    - says JC Medici, one of the top managers of Rocket Fuel. “In 2016, politicians will increase their algorithmic advertising purchases by 1000%, when compared with the 2014th.”

    Many programmers define programmers as automated classroom purchases in real time, carried out on an auction basis.
    “However, this concept is much broader,”
    - Sure Zack Moffat, co-founder of Targeted Victory. "The programmer is understanding plus automation."

    Old-school political media people are very reluctant to abandon traditional TV commercials, but even among them there is an increased appetite for programmatic technology, which provides an in-depth analysis of voter data.

    The market has also revived in this regard: companies, including politically oriented digital consultants such as Targeted Victory, CampaignGrid and DSPolitical, offer self-service software platforms today, the fact of which was inconceivable back in 2012. BYYD • Mobile Advertising Platform




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