Icon on Google Play - experiments and graphs results
Good to all!
We are developers for android, periodically release games of various genres, try ourselves, so to speak. To release a game is half the battle. The second half, I would even say two-thirds, is to promote it in the market. Of course, the Web is full of resources devoted to reviews, promotion and promotion of applications. But in this article we will focus on the optimization work carried out on the icons of several games using specific examples.
The developer has three main tasks:
The second and third points deserve attention in a separate article, but now let's look at the first of them.
In Google Play, to attract an audience, we have only two tools - the name of the game and the icon. Our task is to stand out from the crowd, of course, within the framework of the rational. The icon is of utmost importance in this matter.
Using one of our two games as an example, I want to show its significance. So.
We decided to refresh the first game a little, since it is not new and has been hanging in the market for a long time.
vs 
Old icon on the left, new on the right. What was achieved:
Now the fun part. I present the schedule of downloads from the Google Play developer console: The
graph shows that these changes allowed to attract more users to the game and get a daily positive increase in the total number of players.
The second game and similar comparisons:
vs 
By analogy with the first case, it was possible to achieve recognition of the game by the icon, which undoubtedly affected the settings.
Conclusions:
Experiment - this will allow you to achieve certain successes.
We are developers for android, periodically release games of various genres, try ourselves, so to speak. To release a game is half the battle. The second half, I would even say two-thirds, is to promote it in the market. Of course, the Web is full of resources devoted to reviews, promotion and promotion of applications. But in this article we will focus on the optimization work carried out on the icons of several games using specific examples.
The developer has three main tasks:
- attract the attention of the audience to the game;
- the user will like and make him install the game;
- hold it and use it 100%
The second and third points deserve attention in a separate article, but now let's look at the first of them.
In Google Play, to attract an audience, we have only two tools - the name of the game and the icon. Our task is to stand out from the crowd, of course, within the framework of the rational. The icon is of utmost importance in this matter.
Using one of our two games as an example, I want to show its significance. So.
We decided to refresh the first game a little, since it is not new and has been hanging in the market for a long time.
vs Old icon on the left, new on the right. What was achieved:
- a new icon conveys the content of the gameplay - it is necessary to erase the protective layer and guess what kind of animal hid under it;
- bright colors distinguish the game from the mass;
- a certain note of humor in the form of an “impudent cat” attracts users.
Now the fun part. I present the schedule of downloads from the Google Play developer console: The
graph shows that these changes allowed to attract more users to the game and get a daily positive increase in the total number of players.
The second game and similar comparisons:
vs By analogy with the first case, it was possible to achieve recognition of the game by the icon, which undoubtedly affected the settings.
Conclusions:
- do it simply and clearly - the user by the name and icon should know what awaits him;
- Avoid dullness - your task is to stand out in the mass of other games;
- it is not advisable to use the text on the icon, for this there is a name;
- Consider competitor icons that appear in the search next to your project.
Experiment - this will allow you to achieve certain successes.