By the end of the year 75% of smartphone owners worldwide will use mobile messengers

    According to the forecasts of the analytical company eMarketer , at the end of 2015, 1.4 billion people worldwide will use instant messengers on mobile devices. This is 31.6% more than a year earlier. It follows from the forecast that by the end of this year, approximately 75% of all smartphone users will communicate using instant messengers. And by 2018, their audience will increase to 2 billion people and make up 80% of all smartphone users.

    The most popular instant messengers in the world are WhatsApp , Facebook Messenger , WeChat , Line and Snapchat.. WhatsApp and Facebook Messenger are the main players in this market. They are popular in more than 20 countries. WhatsApp audience exceeded 900 million users in September this year, Facebook Messenger - 700 million.

    The audience of mobile instant messengers is growing, as users are interested in sharing personal information. In addition, new features such as peer-to-peer payments and e-commerce are constantly emerging in these applications. So, in November last year, Snapchat announced the Snapcash function , which allowed users to transfer money to each other through a simple message inside the service.

    The most popular instant messengers are in Southeast Asia - the region lives 58% of the users of these applications, reports"Vedomosti" with reference to eMarketer. In Latin America, 68.1% of mobile device owners use instant messengers every month. eMarketer predicts that by the end of 2019 their share will increase to 77.4%.

    Many application developers still focus on audience growth. However, some projects are actively monetizing their audience, for example, the Chinese messenger WeChat. For 4 years, the Chinese messenger has become a semblance of a social network with its applications, a dating service with people nearby and many other features.

    Snapchat mentioned above has long been trying to prove to investors its financial attractiveness. Initially, the messenger was completely free. Thus, the company did not make any profit for itself. To turn the tide and attract investors, Snapchat management introduced a number of paid features for its messenger, began to sign advertising contracts, including with Coca-Cola and Samsung, Kommersant writes .

    The most popular ways to monetize instant messengers are selling paid content (games, videos and emojis), advertising (official brand accounts, advertising within correspondence), in-app purchases, ordering food, and financial services (P2P payments and subscriptions).

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