More options for posting video ads on Twitter
Recently, it became known that the social network Twitter announced the imminent launch of a new version of the program called Amplify . Using this platform, marketers will get even more opportunities to promote their pre-roll advertising video clips . It is also expected that in the near future access will be gained not only by publishers of world brands, but also by advertisers.
The social network Twitter is preparing for the full launch of Twitter Amplify (a specialized platform for demonstrating advertising pre-roll videos in the context of short videos viewed by users). It targets advertisers who want to monetize videos.published on the microblog.
More than 200 publishers, sports leagues and television networks in 20 countries have already joined the Twitter Amplify platform since its launch in order to effectively and successfully monetize published video content.
Until now, advertisers have had to establish their collaboration through direct deals and arrangements with publishers such as NFL , MTV, and Fox Sports . Twitter is currently expanding the beta program throughout the United States so that any publisher can make money on their videos with the PRE-ROLL demo featurepromotional video ads. Thus, the new Amplify platform will also include publishers such as Sports Illustrated , AOL , Vox Media , Maker Studios and Fullscreen .
It is known that for the beta testing period of the new platform, a lot of functionality was available only to a limited circle of large-scale publishers. According to the results of testing, the company has qualitatively improved the functionality and settings of the platform itself, opening up even more opportunities for future advertisers.
Publishers like the NFL, were previously forced to control promoted ads on their own, but now, having learned about a new offer from Twitter, they have acquired the opportunity to sell advertising traffic in their video content using the Twitter platform Amplify. It also includes tools that have already become useful targeting ads on various parameters.
Acquiring media space in video content published by publishers is easy enough! To do this, just select the necessary type of content and brands with which you would like to broadcast, and other parameters that are already well-known and become prevalent for marketers, and then proceed to replenish your account. In the future, Twitter also plans to include promotional videos in the content that users watch on a daily basis.
From closed beta testing, it is known that the possibility of publishing pre-roll advertising video content in the near future will become available not only for advertisers located in the United States, but also in other countries. BYYD • Mobile Advertising Platform