6 programmatic buying tips

The more brands invest in purchasing a programmer, the more they and DSP platforms need to understand what will bring the maximum income for each placed bid. Below is a complete list of tips for best results.

Start distributing ads before creating a “white list”
As practice shows, it is best to start with a large database and then create “white lists” based on the findings of the campaign. Initially, it is difficult to accurately identify precisely those people who are interested in your offer, even if you have extensive information about the consumer. Therefore, it is important to first test your ads based on basic targeting and then narrow your search based on actual data.

Boost your campaign
You should check the campaign every day, and have a strict frequency of impressions. This helps buyers a) maximize the search for the right people b) win by controlling price volatility c) interact with different segments of consumers. In addition, checking the campaign daily, you can observe the peak activity of consumers, as well as the activity of competitive DSP platforms, during which hours the competition is high.

Choose the right advertising
To maximize your profit, you need to choose the right advertising formats for different categories of consumers. Animated ads or Rich media have a better effect on consumers than static. Video and native advertising make a good impression, because they involve the consumer, creating an “experience” for him.

Target correctly, especially special offers
When targeting a special offer, you need to clearly understand why it was created. In this case, it is very important to use the most accurate targeting, so use either the consumer data that you know 100% or as close as possible to the guaranteed indicator, leaving a little space for narrowing the targeting.

Target emerging markets
Acquire new opportunities for scale and pricing by opening up emerging markets. These markets are in the infancy of mobile programmer, and they have great opportunities for quality change. Campaigns in regions that are not yet full of programmers, but are already developing in the field of mobile marketing, can help make big profits.

Know your consumer
Work with the programmer does not end with the start of the campaign. Brands have access to a huge amount of information. By combining the data collected before the campaign and the data during the campaign, you can create an excellent portrait of your consumer, open new market segments for the sale of goods and adjust your behavior strategy to maximize profits.

Ad Exchange * - ad slot exchange. A platform that provides bidding for ad impressions: puts up for sale impressions to visitors to publisher sites and ad networks, accepts bids from DSP and announces a winner. The ad exchange works with the RTB ecosystem and is part of the SSP technology stack. BYYD • Mobile Advertising Platform