Give you a flowering of ideas: Why you need to encourage creativity in your work

Original author: Myplanet
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As entrepreneurs, developers and designers, we use ideas to get some kind of benefit. We love new technology. We like to experiment and challenge challenges. Most of us join startups that are developing new technologies, with the dream of changing the world, with the desire to make it better and learn, enjoy our work and turn what is our passion into a career.

And for a while, everything happens that way.

Projects require considerable efforts for their implementation. At first, everything is new and exciting for us. We are given the freedom to bring new ideas and time to experiment, study and research. But then work engulfs us. We begin to bog down requirements and processes in a quagmire, and we also find that those experiments that generated an internal flame in us no longer have their original meaning.

This is a problem that any fast-growing startup (or a stable business) has to solve, since creativity and imagination are more important than knowledge, as Einstein could say.

We are convinced that the organization is responsible for creating an environment for experimentation and creativity. We have tried many concepts for many years and identified a number of aspects that help in “restarting” the creative component of the project and revitalizing the creative mood in the team. Here is what we discovered:

Create a space specifically for collaboration

It is very easy to get bogged down in the routine, templates and other traps of the work process without the space specially allocated for additional projects - not only the physical place of work, but also the proper schedule, as well as the moral spirit. Creating an ideally designed and clearly defined area for experimentation and creativity is a rather exhausting process. Honestly, we were lucky with this. Until recently, we resorted to the help of many resources, but all this was somehow fragmented, until several of our employees took up an additional project whose purpose was to create conditions for working on a large number of side projects. Inspired by their previous collaboration, Katie McCoy, Amit Jahku, and Jerry Low developed a web application that made project work easier. An online collaboration space where ideas could take shape. Thanks to their project, we got a place where we could work. The collaboration platform within the company called Kicklow, which they invented and developed, gives us the space needed for collaboration and experimentation that generate new ideas.

Openness and simplicity

What we like so much about using Kicklow as a center for working on our complementary projects is the simplicity with which employees can publish and join projects. The application has all the necessary tools for working on joint projects in an exemplary open-source style. It contains descriptions of projects, and auxiliary components, as well as messages about changes, the names of employees working on projects, and much more. Creating such a universal space is critical to empowering employees to share knowledge and skills. People can see what is currently being worked on and join the project with one click. You can easily observe all the processes. Whatever you use to unite your team, make it as practical and painless as possible. Believe me, the results will speak for themselves.

Develop professional skills and improve, exploring new

We encourage our employees to go beyond their teams and specialization as often as possible. This mutual enrichment of ideas is not easy to promote in the context of everyday work routine. And despite the fact that we really like the dedication of our employees to their work, it must be borne in mind that in the long term, limiting one area of ​​activity to one another does not contribute to professional growth and individual development. When different people and groups get the opportunity to interact with each other, new ideas are born. People who otherwise would not work together get a chance to exchange ideas, share their skills with each other and get to know each other better. It also provides an opportunity for team members to refresh or improve skills that are a little rusted in their daily work routine. Some ideas come to life others do not. But everyone benefits from the fact that any participant, no matter what position he holds, can offer an idea and study it.

And let the ideas bloom!

We are big supporters of research and improvement. We had no failures. Not everything worked. Not everything developed as planned. But it normal. Thanks to gradual improvements, the exchange of knowledge and skills, as well as efforts to achieve innovative goals, team members discover new ideas, skills and techniques that can contribute to success in other areas. These projects encourage the discovery and exploration of something new, which in turn are very informative. And we often find that a project designed to solve one problem solves another or several problems at once, or indicates other difficulties that have not been taken into account. The process is always of the same (and often greater) value as the end result itself.


Three of our employees created a fantastic platform that helped implement both external and internal projects - for example, the IxD Checklist utility created by Amit Jakhu and Aaron Legaspi, which helps bring clarity and focus to the design of your interaction thanks to A simple list of components required for this. Undoubtedly, Kicklow has become a real find for us. It helped to find unity, aroused the enthusiasm and progressive development of the team in everyday work.

But to achieve all this, you do not need Kicklow. And it’s not necessary to become attached to applications (you must admit, we are a little addicted to them, but the good old pen with paper is also good if this option suits you).

The most important thing is to create a space for interaction, fill the workflow with fresh ideas, build a more cohesive team, and above all, create an appropriate atmosphere so that creative experimental innovative sparks flare up in a raging flame as often as possible.

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