Value system or how to get into the head of a potential client

I decided to systematize my knowledge and this from various studies conducted by me or read in the process of studying the basics of Internet marketing.


So the plan is this:
  1. Successful Psychoanalysis
  2. The system of values ​​and importance when choosing a product - prioritization
  3. Is the brand important for creating an “ideal product” and an “ideal demand”
  4. How to get into the minds of consumers and create an association with you.

This plan should not be taken as the title of future articles. This is a plan of what I would like to discuss and realize as a result of the appearance of several articles on this topic.

By the way, there will be several articles on the main topic - to understand the psychology of making a purchase on the Internet, sub-items will appear in the process of creating the material and a reference to the value system and perception system.
Important Preface

Perhaps the reader is now awaiting the discovery of new truths, secrets or previously unthinkable technologies for promoting the product, but I assure you that you will not read anything new, but perhaps ... and only, perhaps, this text will prompt you to realize simple and ordinary things in this vast world promotion and constant race of brands, which will become the very discoveries of Truths. Or maybe not, we don’t know yet.

System of values

Try to answer the question, do you know what a value system is? Try to look at Wikipedia and delve into. Each person lives on the basis of his own system of values, which he is guided by when making this or that choice. So this is the secret to successful promotion, if your product, website, product (whatever you call it) begins to resonate with the majority value systems.

Further, I will touch on this topic in more detail, but for now, this is input data, for the correct attitude to the very essence of the information.

Consumer psychology

I won’t write a lot of stereotypes on the topic “how a consumer should think when he sees your site”, it doesn’t make sense, since this is just a stereotype, and our task is to learn how to create a platform for an ideal purchase based on new experience - awareness of basic rules, this is our new experience with you.

Therefore, it is important to imagine that you do not know anything about this topic at the time of reading the article. And perhaps, ultimately, this information will become a tool for you.

Each person relies on their own experience. Psychological research tells us that the human mind does not throw anything out of experience, even the most negative, but this does not mean that when choosing a product, a person is aware of the very idea of ​​why he made this choice.

Of course, a person relies on his thoughts, he may even try to explain to himself the motivation to buy some product, but the true reasons are not known to him, precisely because his resonances are based on previous experience, which he already transferred to a subconscious state.

Let's look at an example: A
man comes to me in a cafe and offers to buy a foot massager, for the price of $ 100. But I’m sitting in a cafe, I’m not in the store and I forgot to think that I once wanted to buy such a thing ...

! I wanted to buy it once - if the desire was, at least 20 years ago, it did not go away, if it was not realized ...
So, the persistent young man offers me “his product”, while I actually think about coffee, he tells me about all the delights of this product.
!I think about coffee - my attention is taken by others, but not completely. I don’t feel the tension and I don’t have the feeling of being distracted.
! My attention does not consider the advantages of this product and does not concentrate on it, as it happens in a store, but until a certain point ... The

young man insistently offers to buy this thing, saying that it relieves pain in the feet and infrared radiation generally has a beneficial effect on blood vessels.

I am buying a massager.

Why am I making this seemingly unnecessary purchase while not in the store?

Let's try to trace the chain of activation of values, which was played by the "seller of air."

First: If I ever wanted to buy this product and didn’t do it like that, my desire still works, regardless of my thoughts.

If I ever bought and was pleased, but for some reason my massager was broken or lost, I still had a positive association and my desire to have this thing intensified and strengthened in an unconscious assessment that was not understood and was not used in everyday life.

Second: The young man uses a lot of text, which I did not remember, since it does not cause the necessary associations, except for just a few words. However, his speech is harmonious and quick and does not particularly strain attention, catching only rare resonances in the mind.

Third:I'm partially distracted by thinking about what kind of coffee I want. My consciousness spreads over several tasks, which means that I cannot focus on one of them completely, so that I would fully think about it and make decisions based on rational logical conclusions.

Instead, I make decisions based on past experience, almost automatically.

What conclusion can be made?

In fact, so far no, but nevertheless, we will summarize some results.

  • The user's past experience plays a paramount role in choosing a product, regardless of the quality of the product itself, a person will make a choice on what resonates with his personal sense of reality, his previous experience.
  • Any negative user experience can be circumvented by dividing his attention to solving several problems, preventing him from focusing. This is not always good, but it’s worth understanding.
  • By dividing and decreasing fixation on our own experience, we can lay down the “we” association in the user's mind - this is good, which in turn will replace old associations and negative experience.
  • Selling is a subtle psychology and a game with the mind of a potential buyer, in an attempt to offer him something that will really be useful and necessary, and not in the pursuit of nonsense.
  • A popular and selling product will be one that does not take a lot of effort when choosing. The sale and marketing of which are built on unconscious processes by users and do not strain the mind, making you think.


I have not finished. Actually, I have not even started yet, this article is a trial version in an attempt to understand whether I can write clearly and clearly. Further I really want to consider examples of large brands and market leaders, compare them with those who are behind and understand what the difference is. Describe your experience in Internet marketing and NLP technology, color schemes, and usability building as ways to influence users' minds.

Thanks for attention.

To be continued…

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