January 28, 2010 at 21:01MBC finally gives up and p2p welcomes
- Transfer
South Korea's largest broadcasting corporation, MBC has announced that it will open almost all of its content for free distribution. This means that now any user or company will be able to take MBC content for free and post on their servers without any restrictions.
MBC claim to do so because they are confident that they can safely monetize. The end user will pay for the downloaded content - approximately 500 Korean won (~ $ 0.5) per series. MBC will collect this money from p2p service providers, the company has already signed agreements with 40 providers. To detect freeloaders, MBC will use startup ideas such as Enswer, which can filter out illegally downloaded content .
The new MBC policy can be summarized as follows: Encourage content download and distribution and monetize at download points. It seems to me that this is a much better strategy than everything that was undertaken earlier, moreover, in vain. Namely: the imposition of high fines on content downloaders to scare others away. The problem is that many of these downloaders turned out to be sixteen-year-old schoolchildren, who often did not hear anything about the existing law and the punishment for breaking it. Many, however, knew and were not afraid.
MBC said that the experiment will be launched in March this year.
MBC claim to do so because they are confident that they can safely monetize. The end user will pay for the downloaded content - approximately 500 Korean won (~ $ 0.5) per series. MBC will collect this money from p2p service providers, the company has already signed agreements with 40 providers. To detect freeloaders, MBC will use startup ideas such as Enswer, which can filter out illegally downloaded content .
The new MBC policy can be summarized as follows: Encourage content download and distribution and monetize at download points. It seems to me that this is a much better strategy than everything that was undertaken earlier, moreover, in vain. Namely: the imposition of high fines on content downloaders to scare others away. The problem is that many of these downloaders turned out to be sixteen-year-old schoolchildren, who often did not hear anything about the existing law and the punishment for breaking it. Many, however, knew and were not afraid.
MBC said that the experiment will be launched in March this year.