Blog.ru is up to something

The other day on blog.ru , a pretty stub appeared with a survey of bloggers and a tape of blog posts.
They ask if there is a blog, where, and what is not to their liking.

The inscription after passing the survey:
“Be sure to check out Blog.ru after a while.
It will be interesting."

What is it? Is a new blog service being prepared? It doesn't look like a charity project. Rather, it’s satisfactory))

With such a domain, you can cool it off if you do not create a normal service. What do you think?