A few facts about the success that a cup of tea taught me

I bring to your attention a translation of a very original article from the owner of a small tea company Plum Deluxe .

A couple of years ago, I spoke with you about the sacrifices you must make when starting your business. Some of you asked me whether it is necessary to sacrifice everything for the sake of business - I will answer that no, it is not necessary. Today I would like to talk with you about success. I have had several successes in life; The last experience that I gained when starting a tea company taught me more than any previous one.

Some things just can't be premature

One of the things that fascinates me most in a cup of tea is that you cannot speed it up.

If the instructions say that tea needs to be brewed for 5 minutes, you will have to wait until it is brewed - there is no physical way (perhaps for now) to brew it faster. This serves as a wonderful reminder that some of the events in our life, from which we expect excellent results, require a little patience. If you are waiting for tea to brew, you can simply enjoy it (in this case, popping tea biscuits and chatting with friends).

Success is similar ... Sometimes we ourselves and our creations take a little time to open up, so instead of fighting, enjoy the process.

Pour the tea correctly to avoid trouble

I love old smart teapots with big fancy noses. I have one. But, have you noticed how easy it is to spill their contents? If you pour too quickly, hot tea jerks out of the spout and can easily spill past the cup. If you pour too slowly, the tea flows too thinly. The only way to get the right amount of tea without spilling is to choose the right angle for the kettle.

Success is similar ... Sometimes delay leads to the loss of opportunities, and rush to trouble. Finding the right rhythm is the key to success, and requires some experience.

Opportunities may cool, but sometimes a second chance

Anyone who drank tea knows that cold tea that has stood for some time is unpleasant in taste. The taste of tea can always be restored, for this you just need to empty the cup and make tea again.

I think that opportunities can also cool down and stagnate, so it’s very important to use them as quickly as possible after a thorough evaluation. You never know which of the missed opportunities will turn up again. I would like to believe that some of them that were really intended for you will find their way back.

For the best sales, nothing matters more

You can have a cup of simple unremarkable tea, but the most popular teas (English Breakfast or Earl Gray, for example) always blend in several varieties to create the perfect flavor.

There are an infinite number of tea blends, from the simplest to the most absurd. To create a bestseller, you need not only quality ingredients, but also knowledge about how to mix them better, a little more than one, a little less than the other, and maybe try to add a pinch of the third.

Success is similar ... It requires good components and the skill of putting them together in the best possible way.

You need to know what you want

The world of tea is quite extensive. Tea can be hot or icy, exciting or soothing. It can be a healing herbal or spicy mixture. It seems that tea can be all sorts, but it becomes especially appropriate only when you realize what you want from it. Want a caffeine-free soothing evening tea? Take herbal. Would you like an invigorating morning drink? Earl gray is the best choice. Peach iced tea is just perfect for summer evenings on the veranda.

Success is similar ... Yes, you can try to combine the incompatible - but when you know how success looks and feel it, it’s a little easier to find what you are looking for.