Our Values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
Creating More Access to Sport for the Next Generation of Athletes
Jan 25, 2022 · To create meaningful impact for this commitment as quickly as possible, Under Armour is already working on several initiatives in North America including increased offerings for women’s sports within our grassroots program, UA Next, more opportunities on and off the field for HBCU student athletes, and footwear innovations that will make sports more inclusive while increasing performance ...
THE WORLD'S FIRST SPACESUIT ENGINEERED FOR THE MASSES
Oct 16, 2019 · While Virgin Galactic worked tirelessly to complete the flight test program of spaceship Unity, Under Armour was tasked with developing the spacewear system for the world’s first commercial spaceline.
Under Armour’s Breakthrough Fiber-Shed Test Method Now Available...
Dec 12, 2023 · Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.
Under Armour Launches “We Are Football,” a Global Salute to the...
Sep 4, 2025 · A landmark campaign that celebrates the athletes and energy defining the game today. Built to deepen its connection to football culture, We Are Football reframes Under Armour’s performance-driven DNA through a modern lens, speaking directly to the next generation shaping the future of the sport.
At Under Armour, we believe that sport has the power to inspire, unite, and change the world for good. Our team’s diversity is at the core of our success and is the super power that allows us to create the most innovative products on the planet.
Under Armour is a leading inventor, marketer, and distributor of branded performance athletic apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better.
Under Armour Celebrates the Off-Season in New "Rest Less"...
The campaign spotlights the moment pressure lifts, the curtain drops, and summer begins. In an off-season where unwinding takes on a new meaning, athletes don’t rest - they Rest Less.
Under Armour Publishes FY2023 Sustainability & Impact Report
Sep 12, 2023 · Under Armour, Inc. today published its FY2023 Sustainability & Impact Report, providing a progress update on 23 goals the company announced in 2022 as part of its work to reduce the environmental footprint of its products and operations while accelerating its social and community impact.
Under Armour Underscores Commitment to Team Sports with Strategic...
Jun 3, 2025 · UA to expand its wholesale partnership with BSN SPORTS, extend partnership with Momentec Brands On June 3, 2025, Under Armour announced the expansion of its longtime wholesale partnership with BSN SPORTS, a leading distributor of team sports apparel and equipment in the U.S., to include licensing ...