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Nov 4, 2025 · Uncover the latest email marketing benchmarks to discover the industry standards for open , click-through, unsubscribe, and hard bounce rates.
Apr 17, 2026 ·
https://www.omnisend.com/blog/email-open-rate/
Apr 17, 2026 · An email open rate is simply the percentage of subscribers who opened your campaign out of the total number of emails successfully delivered . It gives you a quick snapshot of how well your email subject lines grab attention.
An email open rate represents the percentage of delivered emails that recipients have opened . In the past, we used that number to illustrate the effectiveness of subject lines, sender reputation, and overall campaign engagement.
Feb 13, 2023 · You can calculate the open rate by dividing the total unique opens by the total recipients. Learn another open rate formula and why open rate is a must-have metric.
Jan 18, 2026 · This guide will walk you through the new benchmarks for 2026, explaining how to calculate your open rate and what factors influence it. We’ll explore why metrics like click-to- open rate (CTOR) provide a truer measure of engagement and show you how to use AI-powered strategies to improve your results.
May 1, 2026 · Around 25–30% is a good email open rate for most businesses. Average open rates vary significantly by industry, ranging from roughly 25% in manufacturing to over 41% for faith-based organizations and nonprofits.
Oct 1, 2018 · Open rate is calculated by dividing the number of unique opens by the number of emails sent, excluding the number of bounces . For example, 5 individuals are sent an email, 1 email bounces, and 2 individuals open the email.
Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers. Tracking open rates will give you a better understanding of how often people look forward to your emails, how effective your subject lines are, and what type of content is the most interesting to your email list.