Concerning the evolution of printed matter into interactive and electronic
Imagine how much paper and ink it took to print all those emails that people send each other every day. I have in only one of the mailboxes about three thousand incoming letters. In addition to saving paper, emails are also good because they reach the recipient instantly, there is a search option, you can attach photos, videos, documents. Of course, now it's all pretty obvious. And it is unlikely that humanity will come to a head to suddenly abandon emails back in favor of paper ones.
What happens in other areas of print? Newspapers, magazines and books are still printed, while mobile and web counterparts are available. If you think about it, then in the modern realities there is little common sense in this process: print the circulation, distribute it, then store it, or dispose of it, print it again. Just a translation of time and resources. When the same final effect is “read”, it can be obtained from the device’s screen. But let's leave this direction to industry giants, such as Amazon.
Quite annoying for many, the atavism of modern life is forms and forms in various state institutions. Fill in, fix, fill in again, run for signatures and seals ... When it could be just an online profile with auto-fill fields, tips and the same online verification system from the state. structures. Most likely, someone is already working on a large-scale solution to this issue, and you should hope for an early result.
The direction where my efforts are personally applied is the neutralization of public information and advertising printed products (posters, posters, leaflets), by replacing it with ordinary and touch screens. Such a task in the future. And in the nearest approximation, the task is to create a convenient, scalable software platform that would:
• display all kinds of multimedia content on the screen
• determine the methods of user interaction with content in the case of a touch screen
• allow you to create the desired type of content output, manage content and configure interactions
• monitor , allowed
me to get statistics. On the creation of such a platform, I work as part of my own startup, InfoVizum, hosted on vcstart.
Similar solutions from the web world - WordPress, from the mobile world - application designers.
Of course, it is worth noting that now there is an industry of "digital signage" (digital signage). But it developed separately, and not as a direct substitution of printed materials. Also, support for touch screens is only at the embryonic level. The classic "digital sign" is a screen divided into several areas, where slides, a running line, commercials or a television are simply displayed.
My decision involves the conclusion of information in a more integral, classic form, similar to posters, posters, modern "landing" sites.
A little bit about the process
The designer creates the poster or the interface in the environment convenient for him according to the usual scheme, for example, Photoshop. In a couple of clicks, the result is exported to images for upload to the InfoVizum management system. Next is the setting of how the content will be played, whether any elements will respond to touch, and how. After the project is published on screens in the system.
In fact, “publishing” is the automatic copying of content files to any synchronization service (DropBox, OneDrive, Torrent Sync, shared folder on the network). And the player (connected to the same cloud storage with its software end, and with the hardware end to the screen), having detected new files, displays them in the installed form.
The player works at this stage on Windows, so the content playback software can be launched on any PC, as well as as a “screen saver”.
1. Animated poster:
2. Information interface for the hotel:
3. “Board news and notes” in the office of the company:
Content Management System Interface:
The project is under development. The software product is ready for use, although perhaps only 25% of the intended functionality is available.