6 affordable usability testing tools for websites



Having said in one of the previous articles about 7 things in Landing Optimization, which are often done incorrectly , we want to continue the topic related to website improvement. However, this time we will look at it from a different perspective. If your work is related to conversion optimization, you already know how important Usability testing is. In the end, if visitors to the site are uncomfortable using its interface, the chances that they will be converted into buyers are small. Today, marketers can use the services of an ever-growing society of remote usability testers. This translated article talks about the six, in the opinion of the author of the original publication, the most interesting sites for this purpose.

Usability testing is extremely important both for new services or services, and for understanding why already existing mechanisms do not work the way we want. You can test the site or service by friends, relatives, colleagues. However, there is not always time for this, and an element of bias is present. After all, often they already know what you are doing and why, which means they are prepared. But you can turn to specialized services, where you can sort, record, select according to the categories of artists, hire moderators in the right amount.

Fortunately, now the number of Western services that can solve your problem is quite a lot. We present to your attention 6 services with all their advantages: price, no need to hire staff, complete the task in a few hours.

TryMyUI

site TryMyUI offers specially trained testers who are capable of the most detailed explanation of the assignment protocol. You just have to create a script. Just indicate the number of testers involved, determine the demographic profile - and within a few hours you will receive detailed video reports. Each video shows the user's screen, mouse movements, and input. In addition, the customer is provided with an audio track on which everything the tester says is clearly audible when he tries to complete the task. You can also create a questionnaire for each artist, which will be completed at the end of the test.

TryMyUI pays a lot of attention to quality assurance. Despite reasonable prices (starting at $ 35 per assignment), each report is checked for usefulness. All performers are sorted and cataloged - the customer can easily configure filters by gender, age, annual earnings, computer skills, citizenship, education, marital status and many other parameters. For even more specialization of performers, there is a function to add your own criteria, for example, the attitude to games.

If you do not want to pay for a tester, but want to hire them yourself, then you can buy a license with an unlimited number of performers for $ 99.

UsabilityHub

If you really love the testing / development process, then you most likely have already heard aboutUsabilityHub . This is a society of designers, webmasters and testers who test each other's work to earn karma points. You can also invite your friends to join the working group.

On this site you can run three different types of testing:
• five-second test
• click test
• nav flow test

You can get as many results as you want. Statistics show that on average about 50 responses are obtained in 20-30 hours.
The free mode allows you to get several reports for yourself in exchange for tests for others, and paid tariff plans start at $ 20 for 100 answers.

Crowdsourced testing

In the field of testing, this company is a beginner who has just gone from a successful startup to an adult office. Crowdsourced Testing focuses on the professionalism of its employees, saying that for most of them, testing experience exceeds six years. In addition, the testers of this company are scattered in 111 countries, which makes Crowdsourced Testing a good partner for marketers with global businesses.

Only 49 dollars per artist / Crowdsourced Testing platform allows you to test:
Functionality - errors in texts, bugs, dead links;
Localization - language and cultural adaptation of content for the selected region;
Usability- ease of use, overall system availability.

It should be noted that, unlike the other options listed here, the demographic filter for team selection in Crowdsourced Testing is not flexible enough.
Upon completion of registration, you need to enter basic information about your website or application, and then your project is sent to a working group, which includes expert testers, a project manager and team lead. This team starts working immediately, creating reports in a convenient and simple tracking program. Upon completion of testing, you get a full list of recommendations that you can edit, discuss or send to the development department or customer.

Userlytics

Userlyticsoffers a choice between the test team they selected and the use of their own group of testers to whom you can send invitation links. The company promises quick results, although at the end of the work it is still necessary to ask testers up to 100 questions as part of the survey.

The main distinguishing feature of this crowdsourcing company is direct video communication with the tester throughout the work. The ability to observe the face of the tester allows the customer to track subtle signals (for example, a raised eyebrow or confusion), which can help figure out where the user is difficult to figure out and where he is lost.

Prices start at $ 49 per respondent. Quite expensive, but large companies will appreciate the functionality that allows you to get a detailed report.

UserTesting

UserTesting is a leader in the field of remote crowdsourcing testing with a portfolio of several recognizable corporate clients. It is alleged that more than one million artists work for the company, you won’t believe it, but their pool of testers is really so large. UserTesting claims that, thanks to this resource, 79% of customers get the required results within an hour after the start of work. You can apply demographic filters to candidates or use your clients as testers.

Since UserTesting works with serious clients, its package of services goes beyond trivial testing. Additional services include a wide range of corporate solutions, including personal interviews, focus groups, as well as detailed reports.

The price of one test is $ 49, and you can also order three tests for $ 99.

UserZoom

Crowdsourcing testing for UserZoom is only a small part of the services. The company does not hire its own testers, but the client can contact partner companies and get a filtered list of candidates for testing (for a fee). If you are looking for candidates in your own database, then UserZoom provides several conveniently configured tools for communication and team building.

UserZoom is more than a testing company. Among the company's services you will find polls, car-sorting, tree-testing (to assess the accessibility, labeling and organization of the structure of your site), testing prototypes and concepts, as well as many other services that will help you build a really attractive and convenient site.

Source: http://sitetuners.com/blog/6-tools-for-cost-effective-website-usability-testing

Article Editor - Igor Sergeyev, webmaster at Witget.com .

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