December 17, 2013 at 17:34About advertising
Hello!
Examining the stock leftovers, I found very interesting books that can be useful for specialists in advertising and marketing. We are talking about two books by Hristo Kaftanjiev " Sex and violence in advertising " and " Heroes and beauties in advertising ."
The author of this book expects that she "will not leave indifferent" a fairly wide range of professionals - from designers and advertising specialists to psychologists and sociologists. In principle, you can swing even wider - a very “sweet” topic was stated in the study: ordinary lovers of erotic pictures will not refuse to look through a thick book. And it’s interestingly composed on the one hand, it seems to be a scientific work: after all, there are nine chapters and a large number of subheadings with titles like “Sexualized Marketing Communication as a Function of Marketing Communicative Situations” or “Communicative Strategies and Tactics in Connection with Semiotics”. On the other hand, having tuned into a peppy business spirit, you suddenly find that, for example, subheading 2.11 (“Appeal to sadism and masochism and sexualized advertisements - the machinations of the devil”),
With comments, the author is not particularly persistent. “An electric chair is an ominous tool of death,” the signature reads next to an advertising photograph depicting the item, “Benetton clothing sellers did not want to place this advertisement in their stores. Regardless, she gave a lot to create a positive social image of the company. Ultimately, Benetton continues to prosper economically. ” I would like, as they say, details. What is such an advertising company devoted to? Apparently (the Benetton poster with the image of barbed wire is given above on the same page) - it was a series of posters, a carefully thought-out action. Due to what exactly is the mentioned positive effect achieved? Etc.
We could continue to describe this book further, but there are very good descriptions on the lookatme website .
The second book of the same author, “ Heroes and Beauties in Advertising, ” illustrates several other advertising moves in advertising. In your hands you will have a colored blockbuster filled with heroes, beauties and villains, magic potions, chases, battles, love and hate. All this I mean that there are very few books left and most likely there will be no reprints. Books are only available in print.
Examining the stock leftovers, I found very interesting books that can be useful for specialists in advertising and marketing. We are talking about two books by Hristo Kaftanjiev " Sex and violence in advertising " and " Heroes and beauties in advertising ."
The author of this book expects that she "will not leave indifferent" a fairly wide range of professionals - from designers and advertising specialists to psychologists and sociologists. In principle, you can swing even wider - a very “sweet” topic was stated in the study: ordinary lovers of erotic pictures will not refuse to look through a thick book. And it’s interestingly composed on the one hand, it seems to be a scientific work: after all, there are nine chapters and a large number of subheadings with titles like “Sexualized Marketing Communication as a Function of Marketing Communicative Situations” or “Communicative Strategies and Tactics in Connection with Semiotics”. On the other hand, having tuned into a peppy business spirit, you suddenly find that, for example, subheading 2.11 (“Appeal to sadism and masochism and sexualized advertisements - the machinations of the devil”),
With comments, the author is not particularly persistent. “An electric chair is an ominous tool of death,” the signature reads next to an advertising photograph depicting the item, “Benetton clothing sellers did not want to place this advertisement in their stores. Regardless, she gave a lot to create a positive social image of the company. Ultimately, Benetton continues to prosper economically. ” I would like, as they say, details. What is such an advertising company devoted to? Apparently (the Benetton poster with the image of barbed wire is given above on the same page) - it was a series of posters, a carefully thought-out action. Due to what exactly is the mentioned positive effect achieved? Etc.
We could continue to describe this book further, but there are very good descriptions on the lookatme website .
The second book of the same author, “ Heroes and Beauties in Advertising, ” illustrates several other advertising moves in advertising. In your hands you will have a colored blockbuster filled with heroes, beauties and villains, magic potions, chases, battles, love and hate. All this I mean that there are very few books left and most likely there will be no reprints. Books are only available in print.