How to buy on credit in online stores?

    Hi% username%. Today we will talk about how to turn the project upside down, write a new application in 1 day, make sure of its inevitable failure (in 3 days) and find a completely new application for it (in 5 days). It is unlikely that there are many who want to repeat this marathon, but the story can be quite instructive. And if you thought that such shocking five-day events happen only to novice entrepreneurs, welcome under the cut to make sure the opposite.

    The first day


    It all started with the fact that a few months ago we wrote a simple application for the Google Chrome browser - Market Navigator . They wrote for their own interest, as they say, on the knee. Market Navigator allows you to get information about the price of goods in other stores. When you click on the application icon in the browser, a window opens where prices for this product are shown in other stores.

    Since product data is taken from Yandex Market, the application can be considered a simplified version for very lazy users. The application window displays the most necessary data about the product and prices, and the name of the product using a simple algorithm is taken from the page opened in the browser.

    Despite partial duplication of the functionality of the super-popular Yandex Market service in Russia, the Market Navigator application is an opportunity to instantly provide the buyer with product information on the online store page (availability, reviews, specifications, price) without having to open Yandex Market and search there.



    Day three


    This could end the description of the application’s functionality, since there was nothing special about it. Similar applications, frankly, are not few. Yes, and Yandex Market itself, as an option, wins due to its exceptional popularity.

    We had to come up with something special. Add functionality that is not found anywhere and no one. Stand out among competitors and offer the user a really useful solution. Here it should be said that we had successful experience in the online lending market, so the solution was obvious.

    Fifth day


    Now in some online stores there is an opportunity to purchase goods on credit. The demand for this service on the part of customers is quite large: in an online store with traffic of 5000 unique. / 24 hours, 5 to 10 credits are issued. That is, the conversion is from 0.1% to 0.2%. Bankers have been rubbing their hands for a long time, estimating how many loans could be issued in the largest online stores with a visitor / bid conversion of up to 0.2%. But the Buy on Credit service has not yet become quite popular - only one of 10 online stores has the opportunity to buy on credit.

    Having an online lending service among our own successful projects, we got the opportunity to add the ability to buy any product in any store on credit without leaving our home to the Market Navigator application .

    How it works?


    1. On the product page that you would like to purchase on credit, you click on the Market Navigator application icon .
    2. Immediately under the name of the product, click the "Buy on credit" button.
    3. In the appropriate fields, enter e-mail, name and telephone.
    4. Click on the button "Send request".


    That's all! Your loan purchase application has been successfully accepted. Within a few minutes, a loan officer will contact you and conduct a complete survey. Then the questionnaire will be sent to the bank. Within an hour, the loan specialist will call you back and tell you the decision on the loan, as well as agree on the conditions and procedure for signing a loan agreement.



    Within two days after drawing up a loan agreement, an online store representative will contact you to confirm payment for the goods and agree on the terms of delivery. That's all! Congratulations. You bought the goods on credit.

    Why can you always find this application useful ?


    1. Market Navigator allows you to provide the widest selection of goods for purchase on credit
    2. You can buy on credit in the store that is more convenient for you.
    3. Available loans without a down payment.
    4. Favorable loan conditions
    5. Depending on the region, the loan products of Russian Standard, Home Credit, OTP Bank, Renaissance Capital, Alfabank are available.
    6. High probability of loan approval
    7. Free loan agreement delivery
    8. 1-day loan decision


    From June 21 to August 21, 2013, the ability to send a loan application through the application worked in test mode. During these 2 months, we worked out most of the controversial issues related to delays, logistics, returns and so on. Currently, the Call Center processes more than 100 applications sent by users of the Market Navigator application daily . We hope that our application will gain 256 thousand installations will be useful to customers. And we also plan to introduce two pleasant bonuses for our customers: free shipping and a discount on the second purchase;) But more on that next time. All good and see you soon.

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