April 8, 2013 at 18:18How accurate is Google’s demographic targeting?
Hello, Habr!
Analyzing Google’s claims that its targeting services can determine gender, age, and the interests of users, we decided to find out how correctly Google handles these tasks, at least in terms of determining gender and age.
We have compiled a short questionnaire in which you need to put down 7 radio buttons. If you are between 18 and 64 years old, we ask you to answer some of our questions - it will take no more than 5 minutes.
To fill out the questionnaire, follow the link: docs.google.com/forms/d/1HeMrlCqgDDDcfpUjPHcelPNxkvjmOkea-dSvvqNFYCY/viewform
We will be grateful to you for the objective information!
The results of the study, indicating the identified targeting errors for demographic groups, we will publish on Habré and send to everyone after we collect the necessary number of profiles for each gender and age category.
Analyzing Google’s claims that its targeting services can determine gender, age, and the interests of users, we decided to find out how correctly Google handles these tasks, at least in terms of determining gender and age.
We have compiled a short questionnaire in which you need to put down 7 radio buttons. If you are between 18 and 64 years old, we ask you to answer some of our questions - it will take no more than 5 minutes.
To fill out the questionnaire, follow the link: docs.google.com/forms/d/1HeMrlCqgDDDcfpUjPHcelPNxkvjmOkea-dSvvqNFYCY/viewform
We will be grateful to you for the objective information!
The results of the study, indicating the identified targeting errors for demographic groups, we will publish on Habré and send to everyone after we collect the necessary number of profiles for each gender and age category.