January 16, 2013 at 13:58

Runetology (181): Alexey and Nadezhda Bochkarev, co-founders of Lamoda.ru and Looksima

    Alexey and Nadezhda Bochkarev on how to be not only business partners, but also spouses, how to get from Ussuriysk to New York and how to start building a real business, not signs in Excel.


    Interview with guests:
    • How is the Wharton MBA program different from the rest?
    • “The most successful companies were built by those people who did not know that building a product is impossible.”
    • Why is boring working as a lawyer in a large consulting company?
    • Opening the veil of secrets over the Rocket Internet: how is the largest European business incubator arranged?
    • Which project appeared on the market before: Lamoda or Sapato?
    • What does Looksima look like from the inside?
    • What future awaits online-fashion market in Russia and abroad?

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