Apple vs Samsung

    Comrades Habrausers, did you consider all the hype where the word Samsung coexists with the word Apple, as a conscious (and where how effective!) Marketing policy first? In which the main role is given to just all of us, “technically savvy” screamers, whom you don’t feed with bread - let me go cold?

    I think most will agree that Apple marketing is effective. The result of his work was a superbly promoted brand, the further publicity of which takes place as if “on its own”. Here you and Medvedev, under the steadfast gaze of a Russian layman, receive an iPhone from Jobs (the message is “a phone worthy of the president”, and coming from the president himself - come up with a more powerful advertising trick!). Here, and the standard practice in the media, to mention Apple products separately, which no other companies are honored with! The phrases that regularly sounded on the radio at my work - “you can download this application for your iPhone or any smartphone based on android blah blah.” A unique situation where not even a trademark is mentioned on the radio is a separate phone model, and (in my opinion) without financial investments from Apple.

    From this point of view, Samsung’s marketing policy looks like this: “the name of our company, and preferably the names of individual device models should be heard and associated in any way with the popular brand of Apple, its uniqueness and quality.” Any means are used - the more scandalous and louder, the better. Provocative advertising, dubious slogans, incorrect comparisons - all this causes the masses to boil over on the forums and the ongoing holivars that produce for random viewers (and even more so participants) the “desired” effect at the subconscious level:
    1. Apple with its iPhone is incredibly cool
    2. only Samsung does something comparable in features and quality

    With pieces of iron with good performance characteristics in our time you will not surprise anyone. Android too. But as we can see - SGS-III is already standing in the mass consciousness as a perfect mansion among other phones (as well as an iPhone) and all this is thanks to our common efforts. And my text, too, of course. So is it time to stop dancing to their tune?

    ps in Moscow met billboards - in capital letters "Samsung", just below the photo of the next ultrabook with the model name, and under it the slogan: "Lighter then air." The approach speaks for itself, in my opinion.

    pps the text was written from the phone, do not kick much if that, about clumsiness and typos - in PM.

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