Samsung Smart TV and Windows Azure

The electronic giant has chosen Microsoft cloud technologies in order to be able to meet the growing requirements for its service.

Samsung Electronics has announced its decision to adopt the Windows Azure platform for managing Smart TV infrastructure. By choosing Windows Azure cloud technology, Samsung achieves high productivity, significant cost savings and increased computing power to meet the growth of its user base.

Samsung offers Smart TV service in 120 countries around the world and plans to expand it even further. Samsung needed a solution that could support the growing service, make it reliable and meet the growing demand for traffic. In addition, Samsung did not want to be dependent on a particular supplier. The company tested various products and chose Windows Azure as the infrastructure service, as this platform offers the required reliability to meet the requirements of the critical service and the company's plans to develop the Smart TV service.

“After intensive testing, Windows Azure proved to be a cloud platform that meets our requirements,” the Samsung Visual Display Business Division said.

Comparing the new solution with the expansion of the existing solution at its own facilities, Samsung achieved a tenfold reduction in costs by choosing to manage its infrastructure in the cloud. In addition, Windows Azure provided Samsung with the opportunity to secure itself in terms of quickly allocating computing power and storage resources, thus allowing the company to concentrate on developing high-quality software and services for its customers.

Samsung believes that their success is facilitated by the scalability of the architecture, including Windows Azure, which provides smooth and fast service. The company also notes the high speed of service in Asia, where the majority of Smart TV traffic is consumed.

“Samsung Electronics’s Smart TV service is taking advantage of the unique features of Windows Azure,” said Bob Kelly, Microsoft's Windows Azure Corporate Vice President. “Windows Azure gives Samsung the opportunity to focus on business instead of having and solving technical issues.”

Samsung announced this announcement a few weeks after a massive update.Windows Azure cloud platform. As part of the upgrade, the platform added the capabilities of IaaS, launching virtual machines based on Windows and Linux, building virtual networks in the cloud, Web Sites service for quick start of projects based on opensource templates, Media Services media platform for building cloud applications and services for processing, translation and storage of media resources, instrumental support for projects based on the Python language and much more.

Developers can learn about innovations in Windows Azure from this overview article .

You can try Windows Azure for free for 90 days on the official website windowsazure.com/ru-ru .

You can find more information about getting free access to Windows Azure atthis document (docx).

You can get additional information about the cloud platform and new services and updates on the Windows Azure blog , on msdn.ru and techdays.ru resources .