Runetology (147): founder of the Kavanga advertising network Sergey Zhuravlev

Kavanga · banners · Sergey Zhuravlev · display advertising · contextual advertising · advertisers

skam May 16, 2012 at 11:11

Runetology (147): founder of the Kavanga advertising network Sergey Zhuravlev

Sergey Zhuravlev on how to effectively use banners to promote your business, what opportunities for personalizing ads appeared this year, the prospects of Real Time Bidding technology, and much more.

Guest Interview:

Will banners in the global war survive the attention of users and advertisers?
"The media is alive, it will develop, it will grow, it has its own path, but the strength is in data and technology."
At what point can companies buy banner ads?
Where advertisers go: offline to online traffic.
"Normal site earnings begin when its traffic is above 10 thousand people a day."
What will be the future of display advertising?

Download file (43.9 Mb / 01: 03: 54 MP3, 96 kbps)

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#Kavanga #banners #Sergey Zhuravlev #display advertising #contextual advertising #advertisers

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