Runetology (147): founder of the Kavanga advertising network Sergey Zhuravlev

Kavanga · banners · Sergey Zhuravlev · display advertising · contextual advertising · advertisers

skam May 16, 2012 at 11:11

Runetology (147): founder of the Kavanga advertising network Sergey Zhuravlev

Sergey Zhuravlev on how to effectively use banners to promote your business, what opportunities for personalizing ads appeared this year, the prospects of Real Time Bidding technology, and much more.

Guest Interview:

Will banners in the global war survive the attention of users and advertisers?
"The media is alive, it will develop, it will grow, it has its own path, but the strength is in data and technology."
At what point can companies buy banner ads?
Where advertisers go: offline to online traffic.
"Normal site earnings begin when its traffic is above 10 thousand people a day."
What will be the future of display advertising?

Download file (43.9 Mb / 01: 03: 54 MP3, 96 kbps)

Listen to previous issues and subscribe to the RSS podcast

Runetology Facebook page

Tags:

Tags

#Kavanga #banners #Sergey Zhuravlev #display advertising #contextual advertising #advertisers

Read Next

Contactless Liquid Gears: Transmitting Rotation with Water and Magnetic Field

Contactless Liquid Gears: Transmitting Rotation with Water and Magnetic Field

Scientists have created 'liquid gears' that transmit rotation through fluid without physical contact between parts. Learn about the breakthrough from New York University that is changing robotics and medical devices.

OpenSSH 10.3: security patches and new features

OpenSSH 10.3: security patches and new features

Learn about vulnerability fixes in ssh/sshd, support for IANA agents and new options in OpenSSH 10.3. Patches for ECDSA, scp and configuration. Update systems for protection.

SK Hynix and Samsung shares: collapse and recovery on ceasefire

SK Hynix and Samsung shares: collapse and recovery on ceasefire

Analysis of the fall and rise of chipmaker SK Hynix and Samsung shares amid the Middle East ceasefire, Fed rates, and AI overheating. Find out who won. Read more.

Evozyne's AI enzymes break down PET plastic in a day: truth and myths

Evozyne's AI enzymes break down PET plastic in a day: truth and myths

Evozyne created AI enzymes to break down PET in 24 hours. Learn about real prospects, hidden problems, and impact on plastic recycling. Read the analysis.

OrbitAID: Indian satellite refueling technology in orbit

OrbitAID: Indian satellite refueling technology in orbit

Indian startup OrbitAID is developing satellite refueling in orbit. SIDRP technology, AayulSAT mission. Market and prospects analysis. Learn more.

NextAuth + Django JWT: unified authentication

NextAuth + Django JWT: unified authentication

Integration of NextAuth with Django REST Framework without duplicate login. OAuth synchronization, auto-refresh tokens. Full code for middle/senior developers. Deploy the scheme in an hour.

Stream API vs Flux: differences for Java developers | Guide

Stream API vs Flux: differences for Java developers | Guide

We break down the architectural differences between Stream API and Flux. Learn when to use each tool and avoid critical design errors. Read the detailed guide.

Google Fitbit Air and Whoop: AI Coach vs Doctors

Google Fitbit Air and Whoop: AI Coach vs Doctors

Google released the screenless Fitbit Air tracker for $99 with AI on Gemini. Whoop responded with video consultations from doctors. Find out who will win the wearable device war.

Opcodes PHP: if vs switch vs match — comparison

Opcodes PHP: if vs switch vs match — comparison

Analysis of opcodes for if/else, switch and match in PHP. How the compiler generates instructions and when switch is really faster. For middle/senior developers.

Meshtastic Deployment: Architecture and Nodes

Meshtastic Deployment: Architecture and Nodes

Practice of creating Meshtastic network for field teams: choosing HELTEC V4, solar repeaters, Mosquitto bridge. Range, architecture, tests. Instructions for developers.