SEO for mobile applications (App Store and Android Market)

    The number of applications for all mobile platforms in 2011 reached a million, so developers and publishers are forced to fight for the attention of the audience. You can do this in many ways, and search engine optimization (SEO) is far from the last. With the right approach, the application will be able to generate income not only while the latter is in the top, but also after.

    So if there is a goal to increase the number of downloads, try starting with optimization. We offer 5 tips on how to do this.

    1. Define your target audience

    If you know who your application might be interested in, think about what they might be looking for. Free services such as Google Trends, Google Insights for Search, Google AdWords Keyword Tool, Wordtracker SEO Blogger and others can help determine the right search queries.


    Choose the right name. Choosing a unique, unusual and super-original name can lead to the fact that no one will find your application. Also, do not get involved in transliteration. Suppose if you have a game about a squirrel, then by the name Belo4ka it will not be found not only by American users, but even Russian.

    Sometimes it’s good to use the brand name in the name - especially if the brand is famous.

    3. Optimize URL

    As in "traditional" SEO, the application URL is also the so-called rank factor. You need to make sure that the URL contains the right keywords.

    The application name will be automatically used as the file name in the URL. So, if you don’t want you to have problems with search engine optimization, which, as a rule, arise when automatically generating a URL with an application ID number, make sure that there are no extra characters in the name of your file.

    4. Keywords

    In the promotion of markets, keywords are in fourth place in importance. The first three are the number of downloads, reviews, and the name of the application.

    In the Apple App Store, you're limited to just 100 characters, including spaces, so use commas better.

    By the way, unlike search engines, the App Store understands only single tags. Plus, don't forget to include keyword synonyms and the plural in the list.

    There is always the temptation to use popular keywords that are not related to your application, as well as the names of successful competitors. But be careful: firstly, users may want exactly what they were looking for, and secondly, the application may be rejected altogether.

    5. Optimize the description.

    Most people do not read the full description at all, so the most important thing should be captured even if you look at it fluently.

    Focus your readers on the key strengths of your application.

    Take text formatting very seriously, keep in mind that most users will see it on their smartphones.

    Posting quotes from reviews on popular sites at the very top of the description is also a very good move, especially if the application does not yet have numerous reviews.

    Descriptions of Android applications

    On the Android Market, the optimization process is not much different from this process in iTunes. However, keywords must be inserted into the description body. The point is not only in the absence of a special field for them, but also in a more “smart” search robot that is able to scan the entire page of the application, and not just a single column.

    In addition, since an Android application usually goes to several markets, you will have to write several descriptions at once, because each store has its own set of requirements.

    Next , we’ll tell you more about how optimization is different on different markets (Amazon Appstore, Vodafone App Select, V Cast Apps) .

    Based on materials from the portal

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