Google will lower sites with a large amount of advertising in search results



    A few days ago, Google announced an important decision: sites with excessive amounts of advertising will drop in search results. This decision was made after a detailed consideration of user complaints, which remained dissatisfied with the quality of sites that are quite high in search results for a particular request. Passing to such a site, the user sometimes can’t find any content at all except advertising.

    Matt Cutts wrote that sites will be underestimated, where instead of useful content the user sees only advertising, and to get at least some information you have to scroll down the page. These are the sites that will go down in SERPs. It is worth noting that Google is not going to lower sites with pop-unders and click-unders (and with other types of pop-up ads) in the search results. It's a pity.

    So far, measures will be taken only in relation to sites with a large number of static advertising directly in the content. And yes, as usual, Google does not provide clear criteria for what “a lot of advertising on the site” means. True, according to Kats, webmasters have nothing to be afraid of - the sites described above are no more than 1% of all resources indexed by the Google search engine.

    After this information was published, opponents of the decision were immediately found. True, supporters are no less, and maybe more, because many of us are already tired of sites that are really just clogged with all kinds of ads, and without useful content. Perhaps the most prominent representatives of "advertising sites" will disappear from the issuance, and this is good.

    Via insidesearch

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