Bing first overtook Yahoo search engine in popularity



    According to comScore analytic agency, in December 2011, a Microsoft search service occupied a larger share of the US search market than Yahoo search service. This happened for the first time, but for the most part the reason for what happened is the loss of part of the Yahoo search market. In December, Bing added just 0.1% to its own share, while Yahoo lost 0.6%, which is a pretty tangible loss.

    In any case, the Bing team can celebrate, because the share of this search service, although a little, continues to increase. By the way, Bing recently turned 3 years old. It is worth noting that the search service from Microsoft is the platform for Yahoo search. In December 2010, Bing owned 12% of the search market in the United States, while the same indicator for Yahoo was 16%. The growth of Bing is largely due to the successful policy of Microsoft Corporation - the search engine team is doing everything possible to popularize it.



    At the same time, Yahoo continues to lose ground. Back in 2000, the search service of this company lost to Google. At about the same time, the search service of Good Corporation became as famous as Yahoo was. For another four years, both companies competed on an equal footing, but since 2004 Yahoo has entered a period of crisis, which continues to this day. Especially unsuccessful for Yahoo was 2008, when Young, the company's former CEO, refused to sell Yahoo to Microsoft.

    Now both Yahoo and Bing are very far from Google, this company owns 65.9% of the search market, according to comScore. And Google’s popularity is not going to fall - in December, the search service gained another 0.5%.

    Via Mashable

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