Why is selling on social networks profitable?

    Surely you have a personal account on a social network. Through it, you communicate with friends, make new friends, find out their news, share photos. Many social networks also allow you to listen to music, watch videos. But did you use social media as an online store? I propose to talk about the most popular ways of selling goods on social networks and consider their most noticeable advantages.

     

    Of the free, the most popular method of selling goods on social networks is a message board .
    A bulletin board is a great way to tell the world that you are selling something. The social network offers a very wide range of customers, both goods and services. Are you looking for a buyer for your old phone? You are welcome to the section “Electronics Products”. Would you like to find a new employee? This is for you in “Jobs”, and Vkontakte generally went farthest and created an excellent resource Vshtate.RU . Want to sell your old car profitably? There is also a special section "Cars" for this. On the bulletin boards on social networks, the demand and offers are always very high - you will not be disappointed.

    Having sorted everything out, we get:
    • It’s convenient (the interface is specially designed for quick ad placement)
    • A large number of visitors to the board (social networks bring together a huge number of people, among whom there will always be potential buyers)

    An example of an ad from the Bulletin Board application in social Networks My World:






    Let's move on to the description of another method of campaigning - contextual advertising .
    If you want to offer your services, then contextual advertising is for you! The main goal of contextual advertising is a targeted search for suitable customers according to specified key parameters. With it, you can choose for yourself the audience of customers who will display your ad. In a social network, the search criteria are really extensive - you specify the gender, age, interests of the people you are looking for; pick up a country, a city - even a street! The price may be different - depending on whether you choose a “click-to-pay” payment (for each click on your ad you are charged an agreed amount), or for the number of times an ad is displayed.
    Consider the pros:
    • It is cost-effective (you choose your own option for paying ads)
    • Targeted customer search (special interfaces will help you select the most suitable customers)

    An example of contextual advertising on the FaceBook social network :
    Facebook
     

    Perhaps the last, very complex, quite rare, but extremely effective is the creation of a store application .
    Why is this method sometimes better than third-party online stores? The answer is simple - all the same a huge number of network participants, and, as a result, potential buyers. In such stores you can quickly and profitably sell a thing without resorting to bulletin boards or advertisements, the range of services provided in which is much wider, and therefore more difficult to find.

     
    Simply put, online shopping on social networks is worth developing, because:
    • It is convenient for end users. A special interface focused on buying and selling will help to quickly place information about the item being sold.
    • Buying will go faster. A wide range of customers is a consequence of the store’s membership in a social network.
    • No “trade in services" - just selling things, which helps you quickly find what you are looking for.


    An example of the application of the Expedition online store

    Nowadays, social networks are becoming an increasingly popular part of the Internet, which means that the number of customers is growing. Is it worth it to conduct your trading business through VKontakte , Odnoklassniki , etc.? Of course it’s worth, but still - why? In a nutshell - a free market. Perhaps, there is no more free trading “point” anywhere on the Internet than on social networks — this market is developing and is now at the very stage of its initial development. And this is the answer to our main question. What do you think?

    Copyright:
    • The article uses icons from the collections of Abdylas Tynyshov , Aha-soft and Mateusz Dembek.
    • All applications described in this article were found by chance, the article does not have the goal of promoting a particular store or application.

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