Runet Today, November 14, 2011. Experts of the issue: Felix Muchnik, German Klimenko

    In the Finam FM studio , German Klimenko, owner of the LiveInternet statistics service, and Felix Muchnik, CEO of Softkey , are the owners of the LiveInternet statistics service. Together with the host, Maxim Spiridonov, they are discussing the opening of the page of the President of Russia on VKontakte, the launch of the same social network as a new scheme for working with advertisers, a partnership between Microsoft, Yahoo! and AOL in the field of online advertising, a new page format on the social network Google+, the opening of an online video advertising agency with Gazprom Media, and an agreement between Facebook and the US authorities regarding the confidentiality of user data.

    1. On November 9, the page of President Dmitry Medvedev, open to the public, on the VKontakte social network gained, according to data on Sunday, about one million one hundred thousand subscribers.The list of friends of the head of state is hidden. Consequently, in accordance with the rules of the service, if he brought someone's friends, then there are less than 15 people. On VKontakte, the current president of Russia greeted his readers, posted two photo albums and several videos with his speeches.

    - Will the current president of Russia become closer to the people in this way?
    - Felix Muchnik: “VKontakte” is the same 12-20 years that, in fact, need to be educated with some ideas. ”
    - German Klimenko: “It is clear that Medvedev does not keep an account. But put a man with a good sense of humor there. ”
    - The authorities of the Russian Federation and changes in their web presence, “Big Government” and other Internet initiatives of government agencies.


    2. The VKontakte social network launched a new advertising format - offers, translated from English - “offers”. According to this scheme, for the interaction with the advertiser, the user is charged an intra-service virtual currency - votes. The result for which a fee is paid may be, for example, registering on a particular site, installing a product demo, completing a game task, purchasing a product. Clients using offers are available for targeting by gender, age, countries and cities, the VKontakte press service reports.

    - How commercially successful will the offer format be?
    - German Klimenko: “There will be mass cheats on VKontakte. Offers are a very risky undertaking. ”
    .— Felix Muchnik: “They don’t buy in VKontakte - they’re not ready to buy there yet.”
    - CPA and monetization features of Russian social networks.


    3. Microsoft Corporation, Yahoo! and AOL have entered into a tripartite agreement regarding the placement of online advertising in the US market. According to the agreement, since the beginning of 2012, its participants can sell each other's unused advertising space. It is possible that in the future other market players will join the alliance.

    - Microsoft Unification, Yahoo! and AOL - move against Google and Facebook or attempt to survive?
    - Felix Muchnik: “Companies can be respected for past achievements. But, unfortunately, what is happening with AOL and Yahoo !, is clearly a downhill movement. ”
    - German Klimenko: “Translated into Russian, this means that everything is bad. Outsiders who do not know how to sell online advertising have teamed up. ”


    4. The social network Google+ has introduced a new format - thematic pages, Google+ Pages. From now on, it is possible to create representations of brands and companies in social networks, as well as pages of places, events, goods and so on. Functionally, they are not much different from profiles of individuals. Google has published a special online guide to creating and promoting such accounts. Opening such pages is free.

    - Does the business really need Google+ Pages?
    - German Klimenko: “Google+ started up, everything was fine and beautiful, and then they got up.”
    - Felix Muchnik: “Unfortunately, I regard Google+ in its current form as a kind of spam mechanism. There is no real life there today. ”
    - Where is the core of the Google+ audience formed?


    5. Gazprom-Media Holding has opened an agency specializing in video advertising sales, the Kommersant newspaper reported. The new structure, Gazprom Media Digital, according to a source close to it, will offer customers advertising both on the resources of the holding itself, namely RuTube, TNT-Online.ru, Dom2.ru, and on partner sites - Karaoke.ru, Kinopoisk .ru, as well as in the video section of the social network "Classmates". According to information not officially confirmed, the company is negotiating cooperation with a number of other major video portals.

    - What place on the market does Gazprom-Media Digital promise to take?
    - Felix Muchnik: “Those who can sell television ads should pull television advertisers on the Internet.”
    - German Klimenko: “Everyone is looking for the Grail. The potential of contextual and display advertising has been exhausted on the Internet. ”
    - In what cases do users have a neutral or positive attitude to online video advertising (Twitter survey)?


    6. At the request of the US authorities, Facebook may begin to request permission from users for any significant changes to the privacy settings of personal data. This information is reported by The Wall Street Journal, citing a source close to the negotiations. The relevant agreement must be approved by the US Federal Trade Commission. In addition, the contract provides for regular independent checks of the service on the subject of how the set privacy standards are observed within its framework.

    - Will the US authorities grasp at the elusive concept of privacy?
    - German Klimenko: “I'm afraid in Russia it will all be with a coefficient of x5.”
    - Felix Muchnik: “It is completely useless to stop the process that has already taken place. With each next step, you discover more and more information about yourself. ”
    - Are the concepts of “social networks” and “confidentiality” compatible?


    Podcast on the Finam FM website .

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