October 31, 2011 at 13:31Runet Today, October 31, 2011. Experts of the issue: Svetlana Ivannikova, Victor Zakharchenko
In the Finam FM studio , Svetlana Ivannikova, head of LiveJournal Russia, and Viktor Zakharchenko, co-founder of 4treep travel startup. Together with the host, Maxim Spiridonov, they talk about a high-profile trial in the case of video piracy, about Google’s intention to finance the purchase of Yahoo!, about Mastercard and Visa projects to use its subscriber base in targeted advertising, about the Mail.ru Group program to materially promote its employees, about a noticeable change in Amazon's financial performance and Zynga’s plans for an early IPO.
1. A married couple from Moscow will face trial on charges of distributing illegal video content between April 2007 and September 2008.Russian and foreign studios and film distribution companies, whose products, according to the investigation, were posted from their home computer by Andrey and Natalya Lopukhov on the Interfilm.ru and Puzkarapuz.ru websites, estimate their damage at more than 38 billion rubles. The criminal case against the spouses was sent to the Timiryazevsky District Court of Moscow. He is charged with violation of Article 146 of the Criminal Code of the Russian Federation, which provides for a punishment of imprisonment of up to six years.
- How will the authorities of the Russian Federation change their approach to video piracy in the coming years?
- Svetlana Ivannikova: “It is not clear to me where such a sum came from. For example, the same Smeshariki are available on YouTube. ”
- Victor Zakharchenko: “If it comes to a specific decision, I think it will be a suspended sentence.”
- Who should be “reeducated” more intensively in Russia — consumers or copyright holders?
2. Google is interested in buying the assets of Yahoo! and is ready to finance their acquisition through private investment funds. Such information, citing its own source, reports The Wall Street Journal. Negotiations are at an early stage, and no specific offers to buy Yahoo! until done. It should be noted that even when agreement is reached between the parties, the US antitrust authorities promise to become an obstacle to the deal. Finally, according to the source of the publication, Google may abandon its intention.
—To one of the bidders for the assets of Yahoo! are they more necessary de facto?
- Svetlana Ivannikova: “I would be interested in the situation when Yahoo! the Chinese would come in. ”
- Victor Zakharchenko: “Google needs to look for opportunities to expand the audience of Google+.”
- In what niche is Yahoo! is the leader?
3. Visa and Mastercard are considering using their customer data to target online advertising and marketing.In particular, information about the history of purchases made using plastic cards without revealing the identities of payers can be sold to advertising systems for analyzing the audience. According to The Wall Street Journal, a similar project has been suspended in Mastercard due to restrictions on working with information about plastic card holders. In the Moscow office of Visa, writes the publication of RBC Daily, this topic is being studied in detail. Nevertheless, as Karina Grosheva, head of Visa's public relations department at Rossi, noted in a commentary to Izvestia, “Visa does not have any technology or product that allows the use of customer information for targeted advertising.”
- How consistent are the Visa and Mastercard initiatives with personal data legislation?
- Svetlana Ivannikova: "In the form of" orderlies in the forest ", such products that screen the slag from your information field are also needed by the users themselves."
- Victor Zakharchenko: “If these operators begin to accumulate their statistics on payments and give them to advertising systems, this can significantly increase the conversion of advertising, its effectiveness.”
- What are the most real-life applications of Visa and Mastercard databases in Internet targeting?
4. Holding Mail.ru Group before the end of the year will redeem global depositary receipts for its shares in the amount of $ 35 million.Securities will be used to reward employees in accordance with the option program. About a quarter of available Mail.ru Group funds will be allocated for the implementation of the plan. The program is designed for four years. During it, only about 5.4 percent of its shares will be distributed between about two hundred managers and board members of the company.
- Differences in the approach to employee promotion in Russian Internet companies.
- Victor Zakharchenko: “There are a lot of startups with big money that hang on people from Yandex and Mail.ru Group. Therefore, for the latter, employee retention is one of the key points. ”
- Svetlana Ivannikova: “Investing in people is always investing in the future of business, and on the part of the Mail.ru Group this is a logical step.”
5. In the III quarter of 2011, the net profit of the online retailer Amazon compared to the same period last year decreased by 73 percent - up to 63 million dollars. Earlier, the company lowered its profit forecast for the last quarter of the year, and its quotes continued to decline, Vedomosti writes. Meanwhile, Amazon revenue for the reporting period increased by 44 percent - up to 10 billion 880 million dollars.
- The general strategy and specific projects of Amazon today.
- Svetlana Ivannikova: “Perhaps, entire teams will be transferred to Amazon.”
- Victor Zakharchenko: “Kindle Fire is a low-margin product, an attempt to compete with the iPad. The project is very ambitious, but I believe in it. "
6. The developer of games for social networks and smartphones Zynga is going to conduct an IPO until November 24.The site for the first public offering of shares has not yet been selected. In July, after announcing a plan to go public, the company was planning to raise between a billion and two billion dollars. According to experts of the SharePost trading platform, the market value of Zynga is 5 billion 510 million dollars.
- Zynga's business and its reliability in terms of investment.
- Victor Zakharchenko: “According to unconfirmed information, Facebook itself participates in Zynga. The question is how strong her affinity for Facebook is now. ”
- Svetlana Ivannikova: “Zynga, like Groupon, can go on discounts for potential investors.”
- Zynga and its own gaming platform.
Podcast on the Finam FM website .
Release on iTunes .
1. A married couple from Moscow will face trial on charges of distributing illegal video content between April 2007 and September 2008.Russian and foreign studios and film distribution companies, whose products, according to the investigation, were posted from their home computer by Andrey and Natalya Lopukhov on the Interfilm.ru and Puzkarapuz.ru websites, estimate their damage at more than 38 billion rubles. The criminal case against the spouses was sent to the Timiryazevsky District Court of Moscow. He is charged with violation of Article 146 of the Criminal Code of the Russian Federation, which provides for a punishment of imprisonment of up to six years.
- How will the authorities of the Russian Federation change their approach to video piracy in the coming years?
- Svetlana Ivannikova: “It is not clear to me where such a sum came from. For example, the same Smeshariki are available on YouTube. ”
- Victor Zakharchenko: “If it comes to a specific decision, I think it will be a suspended sentence.”
- Who should be “reeducated” more intensively in Russia — consumers or copyright holders?
2. Google is interested in buying the assets of Yahoo! and is ready to finance their acquisition through private investment funds. Such information, citing its own source, reports The Wall Street Journal. Negotiations are at an early stage, and no specific offers to buy Yahoo! until done. It should be noted that even when agreement is reached between the parties, the US antitrust authorities promise to become an obstacle to the deal. Finally, according to the source of the publication, Google may abandon its intention.
—To one of the bidders for the assets of Yahoo! are they more necessary de facto?
- Svetlana Ivannikova: “I would be interested in the situation when Yahoo! the Chinese would come in. ”
- Victor Zakharchenko: “Google needs to look for opportunities to expand the audience of Google+.”
- In what niche is Yahoo! is the leader?
3. Visa and Mastercard are considering using their customer data to target online advertising and marketing.In particular, information about the history of purchases made using plastic cards without revealing the identities of payers can be sold to advertising systems for analyzing the audience. According to The Wall Street Journal, a similar project has been suspended in Mastercard due to restrictions on working with information about plastic card holders. In the Moscow office of Visa, writes the publication of RBC Daily, this topic is being studied in detail. Nevertheless, as Karina Grosheva, head of Visa's public relations department at Rossi, noted in a commentary to Izvestia, “Visa does not have any technology or product that allows the use of customer information for targeted advertising.”
- How consistent are the Visa and Mastercard initiatives with personal data legislation?
- Svetlana Ivannikova: "In the form of" orderlies in the forest ", such products that screen the slag from your information field are also needed by the users themselves."
- Victor Zakharchenko: “If these operators begin to accumulate their statistics on payments and give them to advertising systems, this can significantly increase the conversion of advertising, its effectiveness.”
- What are the most real-life applications of Visa and Mastercard databases in Internet targeting?
4. Holding Mail.ru Group before the end of the year will redeem global depositary receipts for its shares in the amount of $ 35 million.Securities will be used to reward employees in accordance with the option program. About a quarter of available Mail.ru Group funds will be allocated for the implementation of the plan. The program is designed for four years. During it, only about 5.4 percent of its shares will be distributed between about two hundred managers and board members of the company.
- Differences in the approach to employee promotion in Russian Internet companies.
- Victor Zakharchenko: “There are a lot of startups with big money that hang on people from Yandex and Mail.ru Group. Therefore, for the latter, employee retention is one of the key points. ”
- Svetlana Ivannikova: “Investing in people is always investing in the future of business, and on the part of the Mail.ru Group this is a logical step.”
5. In the III quarter of 2011, the net profit of the online retailer Amazon compared to the same period last year decreased by 73 percent - up to 63 million dollars. Earlier, the company lowered its profit forecast for the last quarter of the year, and its quotes continued to decline, Vedomosti writes. Meanwhile, Amazon revenue for the reporting period increased by 44 percent - up to 10 billion 880 million dollars.
- The general strategy and specific projects of Amazon today.
- Svetlana Ivannikova: “Perhaps, entire teams will be transferred to Amazon.”
- Victor Zakharchenko: “Kindle Fire is a low-margin product, an attempt to compete with the iPad. The project is very ambitious, but I believe in it. "
6. The developer of games for social networks and smartphones Zynga is going to conduct an IPO until November 24.The site for the first public offering of shares has not yet been selected. In July, after announcing a plan to go public, the company was planning to raise between a billion and two billion dollars. According to experts of the SharePost trading platform, the market value of Zynga is 5 billion 510 million dollars.
- Zynga's business and its reliability in terms of investment.
- Victor Zakharchenko: “According to unconfirmed information, Facebook itself participates in Zynga. The question is how strong her affinity for Facebook is now. ”
- Svetlana Ivannikova: “Zynga, like Groupon, can go on discounts for potential investors.”
- Zynga and its own gaming platform.
Podcast on the Finam FM website .
Release on iTunes .
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