"Recommendations" of friends from Google+ appeared in Google search results

The other day, relevant links marked by “friends” from Google+ began to appear in Google’s search results. Thus, Google Corporation socializes its search service, believing that if a person has marked any site on Google+, then this information may be interesting to his friends or acquaintances from this social network. How it works? For example, you are looking for a restaurant in a Google search engine. And your friend from the social network Google+ has already marked the restaurant’s website using the “+1” button. And so, by entering a search query, you see what your friend noted, among other links in the search results.

The developers believe that such information can be considered a recommendation from friends, and such data can really be interesting for acquaintances of a person who has marked any article, news or company website with a +1 button. In general, a similar function was previously introduced by the Bing search engine, showing relevant "likes" of Facebook user's friends in the search results. Thus, the innovation from Google can be equally considered both as helping users and as popularizing their own social network and its functions.

The developers of the social network Google+ argue that the appearance of the marks of friends from Google+ in the issuance of a search service is only one of the first steps in combining social and search services. A real-time Google+ search will be available shortly. Such innovations, according to the project management, should bring together virtual and ordinary communication between acquaintances and friends. Indeed, in an ordinary conversation, if you ask friends to advise a restaurant or cafe (well, or a good book, a good cell phone), then you immediately get advice or feedback about something that friends have already tried. So it should be on a social network, according to Google.

True, earlier such integration was carried out with the Google Buzz service, which cannot be called a successful project. However, experts believe that the social network from Google has every chance of success. Now in this social network there are already 25 million users, and their number is slowly but surely growing. Well, new features should attract even more users, plus keep the interest of already registered users at the level.

Via Cnet