I can dig, I can not dig

Silicon Valley startups today resemble old generals who are known to "never die." They continue their journey on the vast expanses of the Internet, fueled by average profits and capital of investors, gradually leaving the horizon and disappearing from sight.

Today, it is clear to everyone that Digg , once one of the most prominent representatives of the diaspora, is floating away from our eyes. The company is not dead yet, but its soul has practically disappeared - the other day Kevin Rose, one of the most unusual representatives of technology youth, announced his departure from Digg and has already closed the next millionth round of financing for the new Revision3 project .

Let me remind you that Digg was launched in December 2004, almost immediately becoming a hit. Even today it generates gigabytes of traffic, but this is only an echo of its former glory. The largest players in the IT market for a long time struggled for the right to buy this business, until mid-2008, when Google and Digg walked to the altar, but at the last minute the wedding was interrupted. It is said that Google gave about $ 200 million for Digg, and interviewed every Digg employee. The merit of the second co-founder of the company, Jay Adelson, was that he retained almost the entire team in the company after the deal was canceled.

It was a wonderful time, but over time, new services such as Twitter and Facebook became more popular and convenient. Rose and Adelson moved away from business, Rose, according to rumors, was in the office no more than once a month, so Adelson had to drag a shovel on his hump. Last spring, the guys hired Matt Williams to act as CEO, which allowed them both to take on new projects.

On Tuesday, March 22, a big note will be published on Habré about what Digg really was and what legacy he left for himself. Stay tuned for blog updates!