Adult game

    Last week, Sony Ericsson announced several high-profile agreements that shed light on the prospects of both the latest gaming smartphone Sony Ericsson Xperia PLAY, and the development of the gaming segment on Android in general.

    So, at the March 4 Game Developers Conference 2011 in San Francisco, the Irish company Havok , one of the leading developers of gaming software in the world, announced support for the Android platform , and the first gaming smartphone to make available the capabilities of their famous physics engine Havok Physics became Sony Ericsson Xperia PLAY.

    HAVOK demo video:



    Havok Corporation technologies are used in more than two hundred world-famous games, including Halo 2, Halo 3, Halo Wars, BioShock, BioShock 2, Assassin's Creed, Resident Evil 5, Red Faction: Guerrilla, Uncharted2 and others. And even people far from the world of games are familiar with the capabilities of their technologies, which have been used for more than 10 years to create special effects for the best Hollywood blockbusters.

    A physical engine is a computer program that simulates the physical laws of the real world in a virtual world with varying degrees of approximation. Game physics engines are used in computer games as a component of the game engine. In this case, it should work in real time, that is, reproduce the physical processes in the game at the same speed at which they take place in the real world. However, the accuracy of calculations is not required from the game physics engine. The main requirement is visual realism.
    Wikipedia

    At the moment, the physics engine from Havok is the second most popular in the world. Some intrigue is brought about by the fact that the company that developed the PhysX engine that overtook it belongs to Nvidia, which at the time was suing Intel, who bought Havok.

    Partnership with Unity


    PhysX engine is integrated into the Unity3D editor of the Californian company Unity Tecnologies , a leader in the industry of developing mobile gaming platforms. Unity3D is a powerful and functional game development tool that is used by more than 350,000 developers worldwide. Unity's clients are both small independent studios and large publishers like Electronic Arts, Warner and Cartoon Network or Bigpoint (a browser game Battler Star Gallactica announced a month ago).

    The multi-platform Unity3D allows you to easily run created games on iOS, Android, PS3, XBOX, Wii, PC and Mac. And now Sony Ericsson smartphones have appeared on this list - having become another major partner of the company in the world of game development, Unity allows you to create games in Unity3D that are already adapted for PLAY controls.

    For example, here's how Xperia PLAY runs the Angry Mob Games developed on Unity's Guerilla Bob engine:



    Development strategy


    Attracting not only publishers, but also developers of engines and other gaming infrastructure, investing not only in marketing, but also in technology, Sony Ericsson, in essence, creates a kind of ecosystem around the PLAY model, a breeding ground in which growth and development are possible new products - Android gaming smartphones bearing the brand of PlayStation Certified.

    This is not a pioneer of gaming phones - they were other companies. Rather, it is a locomotive, a steam locomotive that will pull the rest and the entire industry into a new niche. As, for example, most recently, James Cameron, having removed his Avatar, changed the film industry, turning 3D from a rare attraction into the most influential trend of the decade and the most promising direction in the development of film production.

    To make it clear how seriously and to what extent Sony Ericsson is approaching the new project, here’s just a list of partners forming a biocenosis around the Xperia Play and PlayStation suite:
    • Sony Computer Entertainment
    • Digital chocolate
    • Digital legends
    • Electronic arts
    • Fishlabs
    • Gamehouse
    • Gameloft
    • Glu mobile
    • Handy games
    • Namco bandai networks
    • Polarbit
    • Popcap
    • Trendy entertainment
    • Unity Tecnologies

    An expanded list of games, of those more than fifty, that will be available in the market at the start of sales:
    • Bruce Lee: Dragon Warrior
    • Star battalion
    • Asphalt adrenaline
    • The sims 3
    • FIFA 2010 (with multiplayer)
    • Guitar hero 6
    • Gun bros
    • Super KO Boxing
    • Tetris (where without him)
    • Assassins creed
    • Galaxy on Fire 2
    • Guns & glory
    • Real football
    • Modern combat 2
    • Dungeon Defender - second wave
    • Need for Speed ​​- Shift
    • Wreckless racing
    • Raging Thunder

    List of games with PS one that will be available in the near future for download on the Android market:
    • Crash bandicoot
    • Syphon filter
    • Medievil
    • Ally cross
    • Cool Borders 2
    • Wildarms
    • Destruction derby
    • Jumping flash

    In general, if you have the impression that Sony Ericsson in the mobile gaming industry is serious and long-term, then you were not mistaken.

    What's next?


    The gaming industry has adopted Xperia PLAY. Now it's up to the consumer.

    The cost of games will be from 4.99 to 7.99 euros - the final cost will be determined by the developer. Access to games will only be on PlayStation Certified devices. The average game size is 200 MB, with a memory card capacity of 8 GB (expandable to 16 GB and 32 GB).

    The asset of the smartphone - multiplayer (via wi-fi), cross-platform games and games specifically designed for PLAY - in fact, Xperia PLAY opens up a huge new market for PlayStation Certified devices. As the Sony Ericssonians themselves say, “Xperia PLAY opens up a new, mobile dimension for a number of games,” previously available only to consoles, and gives a truly immersive gaming experience on a mobile phone.

    PLAY will begin its promotion to the hearts of consumers from across the ocean - another news of the past week was the announcement on March 2 of Xperia PLAY as the official phone number for the American eSports Major League Gaming . This event of importance is equivalent to the choice of a Formula1 racing pace car - it seems that it does not participate in the race, but it constantly appears on the broadcast screens.

    In addition, Xperia PLAY is supported by several major mobile operators worldwide, including Verizon and O2. What is the profit of cell phones - it’s clear traffic, traffic and traffic again. But for PLAY sales, such powerful support will not hurt.

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    See you soon!

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