15 main trends of 2010

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Inessa Roman-Pogorzhelskaya, PR Manager

Yesterday at the Central Park of Culture and Rest named after Gorky, we held the second annual Google Trend Awards 2010.

Users of the Google search engine selected winners in 15 nominations, including the main newsmaker, artist, athlete and actor, as well as the most relevant hobbies, purchases, films and even the question of the year. To determine the winner in each of the nominations, we analyzed millions of search queries made by users of the Runet in Google in 2010, and identified the words / phrases, the interest in which increased compared to the previous year the most.

By tradition, an exhibition of ice sculptures depicting the winners in each of the nominations was opened as part of the award. A collection of figures can be seen in the Park. Gorky until the end of February 2011. Be sure to come!

A complete list of nominations and winners looks like this:
  • event of the year - Fires
  • newsmaker of the year - Yuri Luzhkov
  • performer of the year - Peter Nalich
  • picture of the year - Demotivators
  • purchase of the year - Fan
  • Book of the Year - The Whole World Theater, B. Akunin
  • film of the year - Kandahar
  • travel destination of the year - Thailand
  • athlete of the year - Evgeni Plushenko
  • Actor / Actress of the Year - Ivan Okhlobystin
  • TV show of the year - Interns
  • site of the year - President.rf
  • Passion of the Year - Cooking
  • game of the year - Metro 2033
  • question of the year - How to kiss?
By the way, you can compare search terms and identify trends yourself using Google Search Statistics . Comparison can be made for certain periods of time, by country and region, as well as in different thematic categories.

We wish you only positive trends!

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