December 31, 2010 at 05:5965% of internet users paid for digital content
About ten years ago it was difficult to find any paid content on the Internet, and people were afraid to leave their card number online. Today, everything has changed, at least in the USA. According to a survey conducted by Princeton Data Source, almost two-thirds of American Internet users (65%) at least once paid for the purchase of music, software, mobile applications (the three most popular of the 15 categories of digital content) or another. This roughly corresponds to the total share of users who shop for ordinary goods in online stores (DVDs, books, clothes, toys).
A representative sample includes 755 people, error ± 3.9 p.p. Some results look very unexpected. For example, people paid more for journalistic articles than for films and videos, and 5% of Internet users bought some cheat codes for games, while adult content made up only 2%. The latter is very strange, considering that the online porn industry back in 2002 was estimated at $ 1 billion . Has user interest shifted to social networks since then ?
33% of users paid for digital music
Software - 33%
Mobile phone applications - 21%
Games - 19%
Newspaper or magazine articles - 18%
Movies, videos or television shows - 16%
Ringtones - 15%
Digital photos - 12%
Premium content on free sites - 11%
E-books - 10%
Podcasts - 7%
Digital goods or tools for computer games - 5%
Cheat codes - 5%
Registration on sites (for example, dating sites) - 5%
Adult content - 2%
True, so far they spend incomparably less money on digital content than on physical goods. A typical user spends less than ten dollars a month on it.
A representative sample includes 755 people, error ± 3.9 p.p. Some results look very unexpected. For example, people paid more for journalistic articles than for films and videos, and 5% of Internet users bought some cheat codes for games, while adult content made up only 2%. The latter is very strange, considering that the online porn industry back in 2002 was estimated at $ 1 billion . Has user interest shifted to social networks since then ?
33% of users paid for digital music
Software - 33%
Mobile phone applications - 21%
Games - 19%
Newspaper or magazine articles - 18%
Movies, videos or television shows - 16%
Ringtones - 15%
Digital photos - 12%
Premium content on free sites - 11%
E-books - 10%
Podcasts - 7%
Digital goods or tools for computer games - 5%
Cheat codes - 5%
Registration on sites (for example, dating sites) - 5%
Adult content - 2%
True, so far they spend incomparably less money on digital content than on physical goods. A typical user spends less than ten dollars a month on it.