November 11, 2010 at 03:108 million banner impressions without result
I want to write a short note about my experience with the RLE Classic 468x60 banner exchange network.
This year I turned off more than 8 million impressions in it. Below is a screen from the panel:
Pay attention to the CTR. Banners were with animation.
Impressions bought on the banstock.com exchange
8 million impressions RLE Classic 468x60 will cost you about $ 100.
So, what am I talking about ...
The result is zero. 3 completely different projects with paid services were advertised.
Impressions unscrewed in a week.
50 visitors with Yandex.Direct to these projects (with a click cost of $ 0.10) are guaranteed to give such a result that 2000 visitors from the banner network did not.
It’s quite another matter - placing a banner on a site with a suitable audience ...
This year I turned off more than 8 million impressions in it. Below is a screen from the panel:
Pay attention to the CTR. Banners were with animation.
Impressions bought on the banstock.com exchange
8 million impressions RLE Classic 468x60 will cost you about $ 100.
So, what am I talking about ...
The result is zero. 3 completely different projects with paid services were advertised.
Impressions unscrewed in a week.
50 visitors with Yandex.Direct to these projects (with a click cost of $ 0.10) are guaranteed to give such a result that 2000 visitors from the banner network did not.
It’s quite another matter - placing a banner on a site with a suitable audience ...